The ‘net is stuffed with copywriting myths.<\/p>\n
Too many to list, quite sadly.<\/p>\n
And before you spend a small fortune on learning it, I think you will find the following little “guide” helpful (I wish I’d known this several years ago when I was trying to sift out the good stuff from the garbage).<\/p>\n
OK, ready?<\/p>\n
Here goes…<\/p>\n
MYTH #1<\/strong>:<\/p>\n “Copywriting is a sales generator”<\/em><\/p>\n No… it’s a sales multiplier.<\/p>\n By itself, an ad is worthless. You need some other things first, like, oh, I dunno… a list… a great product… some marketplace positioning… etc<\/p>\n MYTH #2:<\/strong><\/p>\n “Copywriting can you a million overnight”<\/em><\/p>\n Uhm… no it won’t. Unless, of course you have the above first in SPADES…<\/p>\n MYTH #3:<\/strong><\/p>\n “Expensive is always better”<\/em><\/p>\n It amazes me how cleverly packaged some goo-roo courses are. You could get the same information in a $12 book they charge $1,200.00 for…<\/p>\n MYTH #4:<\/strong><\/p>\n “You get what you pay for”<\/em><\/p>\n You probably don’t need me to tell you that’s redonkulous. There are libraries full of $1,000 copywriting courses owned by people who still can’t write an ad… because they never took the time to implement the products.<\/p>\n MYTH #5:<\/strong><\/p>\n “Learning copywriting will help me get clients!”<\/em><\/p>\n Not so fast, Batman.<\/p>\n The vast majority of copywriting courses mention nothing about getting clients. The reason why is because many aren’t written by people who even know how to get clients themselves!<\/p>\n MYTH #6:<\/strong><\/p>\n “Learning copywriting will help my email writing”<\/em><\/p>\n I wasted a lot of years thinking regular emails were like static sales pages and direct mail letters, and assuming the stuff I was learning in copywriting courses were applicable to emails.<\/p>\n Sometimes they are… but often, they aren’t.<\/p>\n Now… re: Myths 5 & 6 above:<\/p>\n There’s a blatantly self-serving reason for including those.<\/p>\n