Lots of people whine about so-called “google slaps.”<\/p>\n
Whether it be PPC slaps or even SEO slaps (such as the recent “slap” against article directories — all of who got whacked pretty hard a few weeks ago).<\/p>\n
But there’s another slap they whine about, too.<\/p>\n
The “goo-roo slaps.”<\/strong><\/p>\n People are so worried about goo-roos in their market.<\/p>\n “How can I compete with them — when they have more cash flow, a bigger list, all the JV partners and all I have is a small list and a single product nobody has heard of???”<\/strong><\/p><\/blockquote>\n The answer is as easy:<\/p>\n Position thyself!<\/strong><\/p>\n Think of it this way:<\/p>\n Ever walk down the cereal aisle at your local grocery store? Did you notice how there are certain cereal boxes at eye level, some above your head, and some all the way down by your feet?<\/p>\n Well, guess what?<\/p>\n The eye level cereal will often get bought FIRST.<\/p>\n Yes, even it tastes like crap.<\/p>\n And even if it’s terrible for your health.<\/p>\n Their advantage is positioning.<\/p>\n That’s it.<\/p>\n And yes, YOU can have positioning like that, too. One way is to not try to be #1 if you are just starting out or still too small to really compete with ye olde goo-roos.<\/p>\n Instead, go for #2.<\/p>\n There’s a lot of money in being the “7-Up” of your market<\/strong>.<\/p>\n The pleasant alternative to the Cokes and Pepsis — who many people despise simply because they ARE #1, and it’s in a lot of peoples’ personalities to cheer the underdog.<\/p>\n That’s why positioning is so big.<\/p>\n It’s the ultimate trump card.<\/p>\n When you get this right, it almost doesn’t matter if your ads are any good, have a big list or even know what you’re doing.<\/p>\n You know, there’s actually a lot to this.<\/p>\n Far too much to go into here.<\/p>\n And so, I have dedicated the entire next Crypto Marketing Newsletter<\/a><\/strong> issue JUST on ways to position yourself in your market.<\/p>\n Do this right and goo-roos won’t scare you.<\/p>\n Or even be a threat to you.<\/p>\n (You may even profit from their existence!)<\/p>\n Hey, who knows?<\/p>\n You might slap THEM, instead.<\/p>\n To subscribe before it mails, sally forth over to…<\/p>\n <\/p>\n