It’s funny how people still haggle over long copy.<\/p>\n
They think “Web 2.0” has changed the need for people to want all the facts and details about a product before buying (especially when selling to an ice cold prospect). Or to hear a story they can step inside and relate to. Or simply to bond with he or she who is selling to them in the first place.<\/p>\n
Long copy isn’t always<\/em> best, of course.<\/p>\n But sometimes it’s necessary for maximum sales.<\/p>\n Take telling a story, for example.<\/p>\n Ever hear of the musician Meat Loaf?<\/p>\n He has a song that sold like gangbusters almost 10 minutes long!<\/p>\n It’s called “Paradise On The Dashboard Light.”<\/p>\n And it’s just one LONG story.<\/p>\n It’s about this 17 year old whipper-snapper who’s in the car with his girlfriend, he wants her to “give up the goods”, but she refuses unless he promises to love her for the rest of their lives.<\/p>\n At first, young Meat Loaf resists.<\/p>\n He even tries getting her to agree to let him decide later (haha).<\/p>\n But she refuses and makes him decide NOW.<\/p>\n Finally, in all his teenage hormonal angst… he gives in! He promises to love her and marry her and be with her forever, and swears to God and on his mother’s grave he’ll love her until the end of time.<\/p>\n Then, after she’s given up the goods… he has regrets!<\/p>\n He can’t stand her anymore.<\/p>\n But, do to his promise, he can’t leave.<\/p>\n And so… he starts praying for the end of time…<\/p>\n Anyway, it’s a long<\/em> song.<\/p>\n And, at the time, made big album sales.<\/p>\n Thus, the power of stories.<\/p>\n And that’s why, if you’re not using stories in your ads, emails, articles, videos, whatever you market with… you could be missing out on a lot of sales. If you want to learn how to tell stories in your ads, then check out the new (and improved) “Copywriting Grab Bag”:<\/p>\n <\/p>\n