I flabbergasts me how little people use email.<\/p>\n
They’ll spend weeks writing a sales letter and testing it to a high polished shine… but won’t spend more than 20 minutes crafting a simple email designed to sell a product or service.<\/p>\n
It’s lunacy<\/em>, IMH(BA)O.<\/p>\n And it’s robbing them of lots of sales.<\/p>\n For example, I have a site that converts at around 3% (give or take), but the auto responder emails are converting at over 15% (and that number is always rising).<\/p>\n Each message takes about 10 minutes to write.<\/p>\n I write one email per day.<\/p>\n (Most are 200 words or less.)<\/p>\n And then… I forget about it.<\/p>\n The result?<\/p>\n Five times more sales than the “naked” sales letter alone.<\/strong><\/p>\n Look, this analogy may not be perfect, but I kind of look at selling online like knocking over a soda pop machine. You have to rock it back and forth over and over for a while, letting the momentum build up, before it finally goes down.<\/p>\n And it’s usually the same with selling online.<\/p>\n You MIGHT make that first time sale.<\/p>\n Especially if your ad is tops.<\/p>\n But if you’re not following up over and over and over… relentlessly… building up that momentum… you’re leaving mucho dinero on ye olde table.<\/p>\n Anyway, here’s the point:<\/p>\n Want more sales?<\/p>\n Follow up more.<\/p>\n To see how I do it, go to:<\/p>\n <\/p>\n