{"id":4277,"date":"2011-04-12T02:00:45","date_gmt":"2011-04-12T09:00:45","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4277"},"modified":"2011-04-12T02:00:45","modified_gmt":"2011-04-12T09:00:45","slug":"why-killer-headlines-kill-sales","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/","title":{"rendered":"Why Killer Headlines Kill Sales"},"content":{"rendered":"<p>Got some more headline <em>fodder<\/em> for ya.<\/p>\n<p>They are from my favorite rag &#8220;Sun Magazine&#8221; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you).<\/p>\n<p>Anyway, they make great idea starters.<\/p>\n<p>And you never know what they&#8217;ll morph into in your ads&#8230;<\/p>\n<blockquote><p><strong>TITANIC SURVIVOR FOUND<br \/>\nALIVE ON REMOTE ISLAND!<\/p>\n<p>THEY&#8217;RE BACK!<br \/>\n&#8216;ESP spies&#8217; are hard at work helping<br \/>\nPentagon foresee coming events<\/p>\n<p>ROYAL CORPSE UNLEASHES<br \/>\nTERRIFYING CURSE&#8230;<\/p>\n<p>GOV&#8217;T DOCS GAVE DEADLY<br \/>\nDISEASES TO PATIENTS!<\/p>\n<p>BANISH BACK PAIN FOR FREE<br \/>\nNo drugs&#8230; No exercise&#8230; No dieting&#8230;<\/p>\n<p>DOCTORS USE PATIENTS&#8217; OWN CELLS<br \/>\nTO MAKE NEW BODY PARTS<\/p>\n<p>TORTURED TEACHER HAUNTS<br \/>\nDESERTED CEMETERY<\/p>\n<p>WILL YOUR CITY BE NEXT?<br \/>\nScientists and seers predict huge<br \/>\ndisasters to hit U.S.<\/p>\n<p>CREEPY MASK CLUE TO MURDERER!<br \/>\nIdentity thief charged with slicing<br \/>\nvictim to pieces<\/p>\n<p>BURGLAR CALLS 911 FOR PROTECTION<br \/>\nFROM HOMEOWNER<\/p>\n<p>BIRTHDAY BOY SHOOTS HIS FAMILY<br \/>\nWHILE THEY LIE SLEEPING<br \/>\n&#8230;with rifle he received as a gift<\/p>\n<p>SUPERCAR CHANGES TOMORROW&#8217;S HIGHWAYS<br \/>\n&#8230;with a whopping 313 miles to the gallon!<\/p>\n<p>Ancient Indian secret lets you&#8230;<br \/>\nSING YOURSELF LUCKY!<\/p>\n<p>STRAP ON A HAIRCUT HELMET<br \/>\n&#8211; for the perfect short-back-sides&#8230;<br \/>\nwith no nicks!<\/p>\n<p>HIGH ON THE HOG!<br \/>\nWelcome to Piggy Island&#8230; where the waters<br \/>\nare brimming with swimming swine<\/p>\n<p>FRANK SINATRA&#8217;S GHOST<br \/>\nAPPEARS ON SATELLITE TV<\/p>\n<p>SELF-OFFING CHICKENS!<br \/>\nFarmer&#8217;s amazing breakthrough saves having<br \/>\nto slaughter his flock<\/p>\n<p>20 WAYS TO WASTE YOUR MONEY<\/p>\n<p>TREAT YOUR VARICOSE VEINS NATURALLY<br \/>\nEasy ways to banish unsightly lumps<\/p>\n<p>WANT TO BE A BETTER LOVER?<br \/>\nFree the wild sexual beast within you!<\/strong><\/p><\/blockquote>\n<p>Hey, I didn&#8217;t say they&#8217;d make you more <em>sane<\/em>.<\/p>\n<p>Just better at writing copy.<\/p>\n<p>For more in-depth headline writing training, check out:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.CopywritingGrabBag.com\">www.CopywritingGrabBag.com<\/a><\/div>\n<p><\/strong> <\/p>\n<p>Specifically, the report inside about why many so-called &#8220;killer&#8221; headlines will do nothing but kill your sales.  <\/p>\n<p>It&#8217;s a doozy.<\/p>\n<p>Check it out at the above link&#8230;<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got some more headline fodder for ya. They are from my favorite rag &#8220;Sun Magazine&#8221; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they&#8217;ll morph into in your ads&#8230; TITANIC [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Got some more headline fodder for ya. They are from my favorite rag &quot;Sun Magazine&quot; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they&#039;ll morph into in your ads... TITANIC\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why Killer Headlines Kill Sales - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Got some more headline fodder for ya. They are from my favorite rag &quot;Sun Magazine&quot; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they&#039;ll morph into in your ads... TITANIC\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2011-04-12T09:00:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2011-04-12T09:00:45+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Why Killer Headlines Kill Sales - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Got some more headline fodder for ya. They are from my favorite rag &quot;Sun Magazine&quot; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they&#039;ll morph into in your ads... TITANIC\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#blogposting\",\"name\":\"Why Killer Headlines Kill Sales - Ben Settle\",\"headline\":\"Why Killer Headlines Kill Sales\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2011-04-12T02:00:45+00:00\",\"dateModified\":\"2011-04-12T02:00:45+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#webpage\"},\"articleSection\":\"Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#listItem\",\"name\":\"Why Killer Headlines Kill Sales\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#listItem\",\"position\":3,\"name\":\"Why Killer Headlines Kill Sales\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/\",\"name\":\"Why Killer Headlines Kill Sales - Ben Settle\",\"description\":\"Got some more headline fodder for ya. They are from my favorite rag \\\"Sun Magazine\\\" and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they'll morph into in your ads... TITANIC\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/why-killer-headlines-kill-sales\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2011-04-12T02:00:45+00:00\",\"dateModified\":\"2011-04-12T02:00:45+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Why Killer Headlines Kill Sales - Ben Settle","description":"Got some more headline fodder for ya. They are from my favorite rag \"Sun Magazine\" and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they'll morph into in your ads... TITANIC","canonical_url":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#blogposting","name":"Why Killer Headlines Kill Sales - Ben Settle","headline":"Why Killer Headlines Kill Sales","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2011-04-12T02:00:45+00:00","dateModified":"2011-04-12T02:00:45+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#webpage"},"articleSection":"Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#listItem","name":"Why Killer Headlines Kill Sales"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#listItem","position":3,"name":"Why Killer Headlines Kill Sales","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#webpage","url":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/","name":"Why Killer Headlines Kill Sales - Ben Settle","description":"Got some more headline fodder for ya. They are from my favorite rag \"Sun Magazine\" and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they'll morph into in your ads... TITANIC","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2011-04-12T02:00:45+00:00","dateModified":"2011-04-12T02:00:45+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Why Killer Headlines Kill Sales - Ben Settle","og:description":"Got some more headline fodder for ya. They are from my favorite rag &quot;Sun Magazine&quot; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they'll morph into in your ads... TITANIC","og:url":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/","article:published_time":"2011-04-12T09:00:45+00:00","article:modified_time":"2011-04-12T09:00:45+00:00","twitter:card":"summary_large_image","twitter:title":"Why Killer Headlines Kill Sales - Ben Settle","twitter:description":"Got some more headline fodder for ya. They are from my favorite rag &quot;Sun Magazine&quot; and this last issue had an especially large amount of headlines that seemed interesting enough to write down (and share with you). Anyway, they make great idea starters. And you never know what they'll morph into in your ads... TITANIC"},"aioseo_meta_data":{"post_id":"4277","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 12:27:16","updated":"2025-06-24 22:04:38","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhy Killer Headlines Kill Sales\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Why Killer Headlines Kill Sales","link":"https:\/\/bensettle.com\/blog\/why-killer-headlines-kill-sales\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=4277"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4277\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=4277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=4277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=4277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}