{"id":4282,"date":"2011-04-13T04:00:05","date_gmt":"2011-04-13T11:00:05","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4282"},"modified":"2011-04-13T04:00:05","modified_gmt":"2011-04-13T11:00:05","slug":"why-poo-poo-on-the-goo-roos","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-poo-poo-on-the-goo-roos\/","title":{"rendered":"Why Poo-poo On The Goo-roos?"},"content":{"rendered":"

Some wonder why I’m so cynical<\/em> about goo-roos.<\/p>\n

Do I have an axe to grind?<\/p>\n

No, no… nothing that sexy.<\/p>\n

But, my goo-roo cynicism is two fold:<\/strong><\/p>\n

1. I end up hearing lots of horror stories (from people on my list) about how they got ripped off, spent $2k or whatever on recycled garbage, or got stiffed for money owed (as affiliates, service providers, etc).<\/p>\n

This stuff irks me.<\/p>\n

And the other reason?<\/p>\n

2. Something a former client once told me, who has masterminded with a lot of these goo-roos in the past. He goes, “Ben, one thing I’ve learned this year dealing with all my Internet marketing asshole friends is they’re all full of shit!”<\/em><\/p>\n

Not MY words.<\/p>\n

That’s what he said.<\/p>\n

Then, he told me about some more dirt.<\/strong><\/p>\n

Like how, for example, someone may be making $10 million per year gross, but only netting 10% of that (specifically, we were talking about some of the “moving the free line” people).<\/p>\n

Or how one goo-roo’s “7 figure launch” had like a 70% refund rate.<\/p>\n

True, he could have been lying about this.<\/p>\n

But I don’t know what the motive was.<\/p>\n

(He does not even sell business-to-business).<\/p>\n

More:<\/p>\n

I don’t like how certain goo-roos disrespect copywriters.<\/p>\n

Case in point:<\/p>\n

A few years back, a guy in my mastermind group wrote a long sales letter for a VERY big name goo-roo.<\/p>\n

He slaved over that thing.<\/p>\n

And, it was a pretty good.<\/p>\n

So what did the goo-roo client do? He took it to his other goo-roo friends and, since they drink their own kool-aid and think they know what they’re talking about with copywriting (hint: few if any of them do) they slashed<\/em> it up!<\/p>\n

It was a complete mess, too.<\/p>\n

Like drunken carnival clowns wrote it.<\/strong><\/p>\n

It’s one thing if this IMPROVES an ad, but they massacred it.<\/p>\n

So yeah, goo-roos suck.<\/p>\n

’nuff said.<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> Lately the private Crypto Marketing Lounge (for paying Crypto Marketing Newsletter<\/a><\/strong> subscribers only) has been buzzing with all kinds of great tips and topics.<\/p>\n

We’re looking at each other’s ads.<\/p>\n

We’re looking at each other’s ideas.<\/p>\n

We’re even looking at each others’ wives! (Well, I’ll just leave it at that…)<\/p>\n

To join the party, subscribe at:<\/p>\n

<\/p>\n

www.CryptoMarketing.com<\/a><\/div>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Some wonder why I’m so cynical about goo-roos. Do I have an axe to grind? No, no… nothing that sexy. But, my goo-roo cynicism is two fold: 1. I end up hearing lots of horror stories (from people on my list) about how they got ripped off, spent $2k or whatever on recycled garbage, or […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-4282","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t