So I recently took a personality test.<\/p>\n
And turns out I share the same personality type as some of the worst and most vile<\/em> people you’ve ever heard of (both real and fictional).<\/p>\n Like Emperor Palpatine.<\/p>\n Lord Voldemort.<\/p>\n Hannibal Lecter.<\/p>\n And (gasp!) even Hillary Clinton!<\/p>\n Anyway, why should you care?<\/p>\n Because while reading about all these different personality types, it dawned on me how USEFUL this information is to anyone who sells for a living. In some ways I kinda jumped the gun, because a couple months back in The Crypto Marketing Newsletter<\/a><\/strong> I did an entire issue about doing market research.<\/p>\n Like how to know exactly<\/em> what they want.<\/p>\n What they’re thinking<\/em>.<\/p>\n And how they want to be sold<\/em> to.<\/p>\n If I could go back in time, I’d add this personality stuff.<\/p>\n Specifically, you could find out what your market’s occupations are, and then cross reference them with personality types that tend to gravitate towards those occupations.<\/p>\n Maybe not an exact science.<\/p>\n But the insights would be incredibly useful.<\/strong><\/p>\n Take my personality, for example.<\/p>\n You’d know we come off as arrogant and elitist (we’re not really arrogant and elitist, we just know we’re ALWAYS right…)<\/p>\n Have little interest in others’ thoughts or feelings. (Not really true, but whatever.)<\/p>\n Want closure with everything.<\/p>\n And spend ALL our time inside our own heads.<\/p>\n That’s invaluable<\/em> intel when selling to my personality type — since you could “custom fit” your pitch around all these psychological hot buttons and show how your product fits into our world.<\/p>\n Kinda deep research, isn’t it?<\/p>\n And it holds all kinds of possibilities for marketers.<\/p>\n In fact, it’d be interesting to create a software program where when someone opts in for really valuable free info they’d have to take one of these kinds of personality tests, first.<\/p>\n Then have an ad tailored to each type.<\/p>\n Just something to chew on.<\/p>\n For more secrets like this, go to:<\/p>\n