Last week I saw something kinda funny.<\/p>\n
Maybe not everyone will think this is funny, of course. But I couldn’t help but laugh out loud when I read an article about how, somewhere up in Canada (I think it was Canada) the marketing people for the hit zombie TV show “The Walking Dead” put up a billboard ad… right next to a funeral parlor!<\/p>\n
I have no idea if that was done intentionally.<\/p>\n
But the funeral parlor was pretty mad.<\/p>\n
And they demanded it be taken down.<\/p>\n
But, I wonder if that billboard actually helped their business?<\/p>\n
I guess we’ll never know.<\/p>\n
But being unconventional like that is powerful.<\/strong><\/p>\n It makes you stand out.<\/p>\n And, it breathes fresh new life into your business while all your competitors lurch<\/em> around like zombies, aimlessly wandering to and fro looking for a warm-fleshed meal.<\/p>\n Oh well.<\/p>\n Just food for your brain…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> I almost forgot!<\/p>\n I’ve been doing a series of free (but advanced) copywriting trainings this week on Ryan Healy’s blog. If you’re interested, you can read them at:<\/p>\n <\/p>\n