Lately, I’ve been getting this question a lot:<\/p>\n
“Ben, what kind of conversion rates do you get?”<\/em><\/strong><\/p>\n I get why people ask this.<\/p>\n Especially newer people.<\/p>\n But really, it’s the wrong question to ask.<\/p>\n Truth is, my answers to this question are 1000% irrelevant to anyone else but me, just as someone else’s answers to this question are 1000% irrelevant to anyone else but them.<\/p>\n Why?<\/p>\n Think about it this way.<\/p>\n Imagine two businesses tracking conversions.<\/p>\n Let’s assume all sales are 100% profit, and business A sells a $19 product to a list of 1000 people, and gets 100 sales — that’s a whopping 10% conversion rate and $1,900 in profit.<\/p>\n Not too shabby is it?<\/p>\n Let’s face it… that’s a HUGE conversion rate!<\/p>\n Business B, on the other hand, sells a $1,900 product to a list of 1000 people and gets just 3 sales (a nearly non-existent “conversion rate”) — but banks $5,700 profit.<\/p>\n Which would you rather be?<\/p>\n Which makes the most money?<\/p>\n This is why the ONLY person your conversions mean anything to is you. Especially since, for example, raising your price might result in less conversions but MORE profit.<\/p>\n Even looking for a “benchmark” conversion is pointless.<\/p>\n There is none.<\/p>\n The only conversions that matter are yours.<\/p>\n Not mine.<\/p>\n Not some goo-roo’s.<\/p>\n And not anyone else’s for that matter.<\/p>\n More:<\/p>\n I’m also convinced that almost everyone who does reveal their conversion rates (I never trust anyone who does — unless they have a legitimate reason to) is flat out lying or, at the very least, being intellectually dishonest. (i.e. they claim huge conversion rates, but fail to mention how it was to a list of 100 people or something statistically irrelevant).<\/p>\n Bottom line?<\/p>\n Focus on your sales and ROI.<\/p>\n Not necessarily your conversion rates.<\/p>\n Everything else will take care of itself.<\/p>\n And yes…<\/p>\n I believe the fastest and most reliable way (in my opinion) to increase your sales and ROI online is with the lowly email.<\/p>\n It’s fast.<\/p>\n It’s cheap.<\/p>\n And, once you get the hang of it, easy.<\/p>\n You can learn my system at:<\/p>\n