{"id":44,"date":"2006-12-14T14:35:49","date_gmt":"2006-12-14T19:35:49","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=45"},"modified":"2006-12-14T14:35:49","modified_gmt":"2006-12-14T19:35:49","slug":"government-uses-copywriting-secret-to-triple-tax-revenue","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/government-uses-copywriting-secret-to-triple-tax-revenue\/","title":{"rendered":"Government Uses Copywriting Secret To Triple Tax Revenue"},"content":{"rendered":"

Who would have thunk it?<\/p>\n

Even government bureaucrats are realizing simple, easy-to-read language results in more “sales.”<\/p>\n

Think I’m joking?<\/p>\n

Then check out this USA Today article<\/a>.<\/p>\n

Washington state lawmakers tripled<\/u> the revenue they receive from one of their (many) business taxes simply by wording the tax in “plain English.”<\/p>\n

Amazing, isn’t it?<\/p>\n

And let’s face it.<\/p>\n

If a bunch of dorky politicians can use this “secret” to make money…anyone can.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who would have thunk it? Even government bureaucrats are realizing simple, easy-to-read language results in more “sales.” Think I’m joking? Then check out this USA Today article. Washington state lawmakers tripled the revenue they receive from one of their (many) business taxes simply by wording the tax in “plain English.” Amazing, isn’t it? And let’s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t