{"id":44,"date":"2006-12-14T14:35:49","date_gmt":"2006-12-14T19:35:49","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=45"},"modified":"2006-12-14T14:35:49","modified_gmt":"2006-12-14T19:35:49","slug":"government-uses-copywriting-secret-to-triple-tax-revenue","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/government-uses-copywriting-secret-to-triple-tax-revenue\/","title":{"rendered":"Government Uses Copywriting Secret To Triple Tax Revenue"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.bensettle.com\/images\/tickled-pink.jpg\" style=\"width: 250px; height: 345px\" align=\"right\"> Who would have thunk it?<\/p>\n<p>Even government bureaucrats are realizing simple, easy-to-read language results in more &#8220;sales.&#8221;<\/p>\n<p>Think I&#8217;m joking?<\/p>\n<p>Then check out this<a href=\"http:\/\/www.usatoday.com\/news\/nation\/2006-12-09-plaintalk_x.htm\" target=\"_blank\" rel=\"noopener\"> USA Today article<\/a>.<\/p>\n<p>Washington state lawmakers <u>tripled<\/u> the revenue they receive from one of their (many) business taxes simply by wording the tax in &#8220;plain English.&#8221;<\/p>\n<p>Amazing, isn&#8217;t it?<\/p>\n<p>And let&#8217;s face it.<\/p>\n<p>If a bunch of dorky politicians can  use this &#8220;secret&#8221; to make money&#8230;anyone can.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who would have thunk it? Even government bureaucrats are realizing simple, easy-to-read language results in more &#8220;sales.&#8221; Think I&#8217;m joking? Then check out this USA Today article. Washington state lawmakers tripled the revenue they receive from one of their (many) business taxes simply by wording the tax in &#8220;plain English.&#8221; Amazing, isn&#8217;t it? And let&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}