Social media blah blah blah.<\/p>\n
Everyone’s an expert at it.<\/p>\n
And if you ask some of these “experts”, they really do believe Twitter and FaceBook are the 8th and 9th wonders of the world — the twin messiahs that will usher in a new age of business peace and prosperity.<\/p>\n
I kinda don’t think so, chief.<\/p>\n
Yes, they have their uses.<\/p>\n
But the REAL profits are not made on Twitter or FaceBook or any “social media” site.<\/p>\n
They’re made with ANTIsocial media.<\/p>\n
Media that’s one sided conversations.<\/p>\n
With little or no interactivity.<\/p>\n
Take for example…<\/p>\n
* Direct mail<\/strong><\/p>\n Last year I briefly worked with one of the top direct mail consultants on the planet. He routinely was mailing something like 50k postcards per week selling a “how to make money in real estate” product.<\/p>\n Real estate?<\/p>\n Isn’t that dead?<\/p>\n Not in direct mail apparently…<\/p>\n * Magazine ads<\/strong><\/p>\n I remember a few years ago, Dan Kennedy talking about a small display ad for men who want to be taller, how it had been running non-stop since… before he was even born!<\/p>\n Just chugs and chugs along, year after year.<\/p>\n Decade after decade…<\/p>\n Try doing that with a Tweet.<\/p>\n * PPC ads<\/strong><\/p>\n Even though most of the goo-roo fanboys are banned from AdWords (how are those sneaky little “ninja tricks” working for ya?), that doesn’t mean PPC isn’t kicking major gluteus bootyus.<\/p>\n There are people doing HUGE numbers with PPC.<\/p>\n Yes, even with all of PPC’s silly rules.<\/p>\n * Email<\/strong><\/p>\n Like it or not, you’ll build your business far faster regularly mailing a list of 500 email subscribers than you will with lobbing tweets at 100k twitter followers all day (assuming you know what you’re doing, of course…)<\/p>\n Awright.<\/p>\n Enough!<\/p>\n I’m not totally knocking social media.<\/p>\n After all, I use it myself.<\/p>\n But it’s like sitting at the kid’s table trying to out-scream each other for attention, while the REAL business is being done at the adult’s table.<\/p>\n That’s my opinion, leastways.<\/p>\n And methinks the numbers agree…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Of course, my favorite antisocial media marketing tool is email. If you know what you’re doing, you can profit quite handsomely even from a small list.<\/p>\n I’ve taught many others how to do it.<\/p>\n And can show you how to do it, too, at:<\/p>\n