Got asked about email & non-info businesses.<\/p>\n
In other words, most of us online tend to sell books, CDs, DVDs, eBooks, MP3’s and that sort of thing, and thus, most of the stuff I write about here with email is with those businesses.<\/p>\n
But what about brick & mortar businesses?<\/p>\n
People who don’t sell information at all?<\/p>\n
And who instead sell services or classes or physical products like sporting goods, or whatever?<\/p>\n
What about them?<\/p>\n
Can they use email like this?<\/strong><\/p>\n Hey, does Bigfoot poop in the woods?<\/p>\n Listen, in the town I used to live there was a natural health food store with excellent products, great customer service (very knowledgeable) and were quite likable, with lots of customers.<\/p>\n But they NEVER captured emails.<\/p>\n Didn’t even try.<\/p>\n Frankly, they did zero marketing at all.<\/p>\n It was all word of mouth.<\/p>\n And they eventually went under. <\/p>\n Kinda sad, too.<\/p>\n Because it COULD have been avoided with email.<\/p>\n For example…<\/p>\n They could have captured the email addresses of everyone who came in for their free tips and special offers newsletter. (Of course, they’d have had to consult with their auto-responder company about adding names manually, or maybe have customers subscribe from a laptop at the cash register.) Then, have a daily tip\/offer\/special to get people in the door.<\/p>\n Each day a new health tip.<\/p>\n And each tip selling a product related<\/em> to the tip with an offer…<\/p>\n “Come in today and get two Irresistible.<\/p>\n See, no problem.<\/p>\n To step and use email more profitably, go to:<\/p>\n <\/p>\n
\nbottles for the price of one…”<\/strong><\/p><\/blockquote>\n