Sometimes people ask about my sales letters.<\/p>\n
Usually, they want to know where they can find them online so they can “swipe” them (which I HIGHLY discourage, BTW) and probably to get on any other lists. Anyway, one person was recently asking about the The Crypto Marketing Newsletter ad.<\/p>\n
He wanted to know why it lacks testimonials.<\/p>\n
People asking that are often a bit brainwashed. <\/p>\n
They assume testimonials MUST be used, but they’re wrong. Not only are testimonials often ignored but sometimes they even lower response.<\/p>\n
Plus, there’s the FTC rules.<\/p>\n
They make using testimonials with teeth<\/em> obsolete.<\/strong><\/p>\n So online I don’t always use them.<\/p>\n Still, I understand the need to see 3rd party validation. And a while back one of my subscribers, Courtney Houde, made a short little video about it. Courtney writes ads for one of the biggest and most respected marketing training sites on the Internet.<\/p>\n A serious student of the game.<\/p>\n I suspect he doesn’t give testimonials lightly.<\/p>\n You can see it here:<\/p>\n