What’s with the swipe file obsession?<\/p>\n
Seems people only want to know where they can “swipe” good ads and emails, where they can find all the best ads to copy and steal from (yes, people actually use that verbiage) and how can they get their hot little hands on more swipes, etc.<\/p>\n
Sigh.<\/p>\n
Look, I’m not against swipe files.<\/p>\n
Got one myself.<\/p>\n
And it’s endlessly useful.<\/p>\n
But probably the biggest mistake people make (besides breaking copyright laws) is swiping anything and everything without really knowing if the ad worked (hint: if you’re swiping from big goo-roo launches, I feel sorry for you). <\/p>\n
Sad, but true.<\/p>\n
Most swipe files are really “wipe files.”<\/strong><\/p>\n (i.e. the ads are about as useful as toilet<\/em> paper…)<\/p>\n Plus, things change so fast nowadays, it’s amusing when someone swipes an ad I wrote 2-3 years ago, when the appeals that worked then no longer apply today.<\/p>\n Anyway, I know most will ignore this warning.<\/p>\n Much easier to swipe than think, after all.<\/p>\n But so be it.<\/p>\n At least I tried…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Incidentally, my upcoming email marketing print newsletter will do hardcore swipe artists no good whatsoever. Yes, I’ll be including templates and examples to learn from, but people who can’t form an original thought don’t qualify.<\/p>\n It’s ONLY for people who think for themselves.<\/p>\n Have something original to say.<\/p>\n And can make a move without raiding a swipe file.<\/p>\n In fact, I know some people already who are planning to subscribe who I will not let join simply because I know they’re more interested in being a pirating copycat than an original voice.<\/p>\n For those One-Eyed Willy’s membership is denied.<\/p>\n Anyway, enough.<\/p>\n To hop on the notification list, go to:<\/p>\n <\/p>\n