{"id":4503,"date":"2011-06-29T06:00:07","date_gmt":"2011-06-29T13:00:07","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4503"},"modified":"2011-06-29T06:00:07","modified_gmt":"2011-06-29T13:00:07","slug":"why-you-dont-need-no-stoopid-long-copy","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-you-dont-need-no-stoopid-long-copy\/","title":{"rendered":"Why You Don&#8217;t Need No Stoopid Long Copy"},"content":{"rendered":"<p>Today&#8217;s client tip should make you happy.<\/p>\n<p>Especially if you hate writing long ads.<\/p>\n<p>Check out these grapes:<\/p>\n<p>A while back in the private yahoo forum for my Crypto Marketing Newsletter subscribers, someone was asking for advice on how to sell their services. He was thinking (like a lot of people do) that you need a long form sales letter to get the job done.<\/p>\n<p>My advice was to go the opposite way.<\/p>\n<p>And that a long pitch is unnecessary,<\/p>\n<p>Sure, you can do that if you want.<\/p>\n<p>But it&#8217;s kind of a waste of time.<\/p>\n<p>This is especially true with copywriters selling their services who spend all their time trying to &#8220;convince&#8221; people reading their ads why they need copy (a big mistake IMHBAO). Instead, just put up a menu of services, and go after people <em>already<\/em> spending money on ads by demonstrating and pitching your wonderfulness with samples, testimonials, and tips via your blog and emails.<\/p>\n<p>Hey, it works.<\/p>\n<p>That&#8217;s all I can say about it.<\/p>\n<p>On a related note&#8230;<\/p>\n<p>Tomorrow is Jason Leister&#8217;s webinar:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\">&#8220;The 5 Freelancing Mistakes<br \/>\nThat Have Cost Me at LEAST<br \/>\n$105,000 in Lost Fees&#8221;<\/div>\n<p><\/strong><\/p>\n<p>Jason is &#8220;the man&#8221; with profiting from clients.<\/p>\n<p>Plus, check this out:<\/p>\n<p>As a &#8220;carrot&#8221; to get you to check out his webinar, if you use my affiliate link to attend at:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.BenSettle.com\/blog\/clients\" rel=\"noopener\">www.BenSettle.com\/blog\/clients<\/a><\/div>\n<p><\/strong><\/p>\n<p>&#8230; I&#8217;ll give you two kick assimus bonuses.<\/p>\n<p>One is by Ryan Healy.<\/p>\n<p>And the other by John Anghelache.<\/p>\n<p>Both are masters at getting new clients and the information they reveal in these MP3&#8217;s (which you can usually only get via buying my $297 Copywriting Grab Bag product) are intended to get you paying clients (especially copywriting clients) right away.<\/p>\n<p>I&#8217;ll send them to you free.<\/p>\n<p>Just email me your receipt when you use this link:<\/p>\n<p><strong><\/p>\n<div style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/www.BenSettle.com\/blog\/clients\" rel=\"noopener\">www.BenSettle.com\/blog\/clients<\/a><\/div>\n<p><\/strong><\/p>\n<p>(My affiliate link)<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s client tip should make you happy. Especially if you hate writing long ads. Check out these grapes: A while back in the private yahoo forum for my Crypto Marketing Newsletter subscribers, someone was asking for advice on how to sell their services. He was thinking (like a lot of people do) that you need [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-4503","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today&#039;s client tip should make you happy. 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