Someone made a request last week.<\/p>\n
He wanted me to NOT use the word “goo-roo” for a while. Of course, I told him his request was received… processed… and — BZZZT!!! — denied!<\/p>\n
I just can’t help it.<\/p>\n
There are too many lessons to be learned.<\/p>\n
And I ain’t talking about “how to” lessons, neither.<\/p>\n
Case in point:<\/p>\n
A while back someone asked me what I meant when I said the word “goo-roo.” Who am I talking about? Is that code for ripping on anyone specific?<\/p>\n
Uhm… no.<\/p>\n
It’s simply a way to describe a certain kind of “teacher.”<\/p>\n
Probably the best definition for a “goo-roo” I can think of is someone who brags about having $10,000 worth of info products on their shelf they’ve never actually consumed… and thinks they’re an expert by “osmosis.” Kind of like sleeping with a book under your pillow and thinking all that knowledge is going to seep into your brain.<\/p>\n
Just doesn’t work that way.<\/p>\n
But really, I like goo-roos.<\/strong><\/p>\n They make me (and a lot of other people) look good.<\/p>\n For example:<\/p>\n I’m enjoying watching all the email “experts” popping up. Some are even trying to recycle what I teach and then pretending to be masters at it, even though they rarely even write to their lists.<\/p>\n Back in the day, it’d irritate me.<\/p>\n But now?<\/p>\n It’s amusing.<\/p>\n And it’s amusing because I know as soon as they see you can’t fake it, they’ll move on to the next shiny new object (probably social media).<\/p>\n Happens all the time now.<\/p>\n Anyway, so that’s that.<\/p>\n If you want to learn email at my feet, go to:<\/p>\n <\/p>\n