I’ve mentioned “Hardcore Pawn” before.<\/p>\n
How it’s a great TV show and contains many lessons anyone in business can use to bring in more sales and have more success. And this is especially<\/em> true if you’re an email marketer or copywriter and need a constant flow of ideas.<\/p>\n How so?<\/p>\n Because one of those lessons is —<\/p>\n The importance of “shallow” knowledge.<\/strong><\/p>\n For example:<\/p>\n In one of the episodes Les (the owner of the pawn shop the show is about) is talking about how, as a pawn shop owner, he has to know a little bit about a lot of things, instead of needing to know a lot about a few things (unlike most other businesses).<\/p>\n That way he can get the best deals.<\/p>\n And, he can call BS when lied to about an object’s value.<\/p>\n A very important tool to have.<\/p>\n And it’s the same with email.<\/p>\n As an email marketer (and this is double dawg important if you write emails for clients) you are usually better off knowing a little bit about a lot of things (even dumb, stoopid things which often make the best email “fodder”) instead of a lot about a few things.<\/p>\n So just thought I’d pass that on to you.<\/p>\n Do with it what you must.<\/p>\n In the meantime, long live Hardcore Pawn.<\/p>\n Watch it.<\/p>\n Learn from it.<\/p>\n Profit with it…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> I finally nailed down an “Email Players” launch date. It’s going to officially launch on Thursday, August 18th. If you subscribe between then and Sunday, August 21st, you’ll be able to subscribe at a discount ($77 per month instead of $97 per month).<\/p>\n More details are at:<\/p>\n <\/p>\n