First things first…<\/p>\n
I wanted to thank everyone who donated to my 2nd cousin’s eye surgery fund in exchange for getting the older Street-Smart Email course at half off.<\/p>\n
It made a HUGE difference.<\/p>\n
Plus, something else happened:<\/p>\n
The experience also taught me a big lesson.<\/p>\n
And that is, the REAL level of skepticism online.<\/p>\n
Yes, even on my own list.<\/p>\n
And yes, even with people who “know” me.<\/p>\n
(Well, as much as you can know me via email each day…)<\/p>\n
A few people emailed about the offer and asked if it was for real. Was the offer just a gimmick? Was I being genuine or was I “up to something?”<\/p>\n
Can’t say I was shocked.<\/p>\n
Skepticism is growing bigger every day.<\/p>\n
(With good reason!)<\/p>\n
In fact last year I sent a bonus (free) Crypto Marketing Newsletter issue to everyone on my buyers list of all my products. And even though it was free, one person sent the issue back unopened (stuffed in another envelope) with a note saying “don’t charge my card, I’m not a subscriber…”<\/p>\n
Does his skepticism sound a bit extreme?<\/p>\n
I don’t think so.<\/p>\n
I can’t even blame the guy.<\/p>\n
It’s a “survival mechanism.”<\/strong><\/p>\n I mean, let’s face it… a lot of people really ARE pulling fast ones and using tricks and shady deals to make an extra buck. And it only gets worse as the economy gets deeper into trouble.<\/p>\n Even lots of social proof is no longer enough.<\/p>\n Now you need “skeptical proof”, too.<\/p>\n All the more reason to write regular emails.<\/p>\n No, it’s not a guarantee of anything.<\/p>\n But it’s a good start…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> This is a topic I’m going to have to address eventually (selling to skeptics) in Email Players. To get on the “early bird” discount list, go to:<\/p>\n <\/p>\n