{"id":4654,"date":"2014-06-24T06:30:18","date_gmt":"2014-06-24T13:30:18","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=4654"},"modified":"2014-06-24T06:30:18","modified_gmt":"2014-06-24T13:30:18","slug":"you-know-what-they-say-about-guys-with-big-lists","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/you-know-what-they-say-about-guys-with-big-lists\/","title":{"rendered":"You Know What They Say About Guys With Big Lists&#8230;"},"content":{"rendered":"<p>A subscriber is puzzled&#8230;<\/p>\n<blockquote><p><strong>Ben, I have a big list of over 10,000 people that is not converting at all. It might be because I built my list wrong though and i understand that. They were from free ad swaps and sweepstakes and other gimmicks. They aren&#8217;t qualfied at all. Any tips on how to get them buying???<\/strong><\/p><\/blockquote>\n<p>In a word&#8230;<\/p>\n<p>No.<\/p>\n<p>Oh, we could convert SOME of them.<\/p>\n<p>Even a broken clock is right twice per day, yeah?<\/p>\n<p>But the list is 50% of the battle.<\/p>\n<p><strong>A bad list = zero sales.<\/strong><\/p>\n<p>I don&#8217;t care how good an email marketer you are, either.<\/p>\n<p>Frankly, you could lock all the best email writers in the world in a room for 3 months and they could spend every waking hour writing the perfect emails and they&#8217;d still fail to a list like that.<\/p>\n<p>This is a well-timed question, too.<\/p>\n<p>Lately I&#8217;ve been getting asked about list building.<\/p>\n<p>Do I teach it in Email Players?<\/p>\n<p>Do you need a list before subscribing?<\/p>\n<p>The answer to both is yes.<\/p>\n<p>Sometimes I do teach list building in *some* (not all) issues, and the &#8220;Email Players Playbook&#8221; that comes with your subscription has a couple appendixes on the subject.<\/p>\n<p>And, I just happen to teach list building in the July &#8220;Email Players&#8221; issue.<\/p>\n<p>Specifically, in an interview with Igor Kheifets.<\/p>\n<p>He&#8217;s one of the world&#8217;s top solo email ads guys.<\/p>\n<p>And, we talk all about how many businesses can use solo ads to\u00a0build their lists very quickly.<\/p>\n<p>(And, it ain&#8217;t all that expensive, neither.)<\/p>\n<p>But, time&#8217;s a-wastin&#8217;.<\/p>\n<p>She goes to the printer in 7 short days.<\/p>\n<p>Subscribe here to get it while you still can:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\/\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A subscriber is puzzled&#8230; Ben, I have a big list of over 10,000 people that is not converting at all. It might be because I built my list wrong though and i understand that. They were from free ad swaps and sweepstakes and other gimmicks. They aren&#8217;t qualfied at all. Any tips on how to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-4654","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=4654"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/4654\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=4654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=4654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=4654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}