Back in 1992 a young copywriter took the direct mail world by storm.<\/p>\n
He went from a complete “nobody” people actually avoided<\/em> at direct marketing conventions… to having a control for one of the biggest newsletter publishers in the country.<\/p>\n A control so strong it lasted three years before being beaten by the legendary copywriter Eugene Schwartz<\/strong>.<\/p>\n Then, six months after that, this young copywriter again re-took<\/em> the control from Gene.<\/p>\n Anyway, the copywriter who wrote this ad is Doug D’Anna<\/strong>.<\/p>\n The name of this blockbuster control package is “The Great Retirement Betrayal.”<\/strong><\/p>\n And last year Doug released a DVD where he analyzed his ad to a group of newsletter publishers he calls:<\/p>\n In addition to his 30 minute speech, it also contains the actual control piece as well as a workbook with several advanced (and not commonly taught) copywriting tips and commentary.<\/p>\n By the way, I do not make a dime if you buy this DVD.<\/p>\n But I wanted to tell you about it because not only is it an excellent swipe file resource<\/a><\/strong>, but there isn’t an ounce of theory or “fluff” in it. <\/p>\n It’s pure red meat<\/em> you can pick up and run with no matter what kind of ad you’re writing now.<\/p>\n If you’re interested you can check it out at:<\/p>\n Ben<\/p>\n One more thing…<\/strong><\/p>\n Doug was gracious enough to let me interview him last year and I used to give it away free on this site. However, I recently decided to remove it (it’s just way too valuable to give away) and make it a part of my currently-being-revised Copywriting Grab Bag book<\/a><\/strong>.<\/p>\n To be notified when it’s ready (I’m still writing the ad for it) go to:<\/p>\n Back in 1992 a young copywriter took the direct mail world by storm. He went from a complete “nobody” people actually avoided at direct marketing conventions… to having a control for one of the biggest newsletter publishers in the country. A control so strong it lasted three years before being beaten by the legendary copywriter […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}