Recently I read an article talking about why copywriters “MUST” go to marketing events.<\/p>\n
That the best clients are at events.<\/p>\n
And that, if you go to events, you will build your business far faster than you would otherwise.<\/p>\n
I don’t know about this.<\/p>\n
True, attending events can dramatically speed up your copywriting career goals… but it is definitely NOT a “must.”<\/p>\n
How do I know?<\/p>\n
Because I work with several clients who are, in most cases, the “top dawgs” in their niches — like Mike Dillard (in the MLM niche), Captain Chris Pizzo (in the martial arts niche), and Ken McCarthy (in the Internet marketing niche.)<\/p>\n
Yet, I have never “met” any of these guys.<\/p>\n
I have not “hung out” with them.<\/p>\n
And I definitely did not “network” with them at a seminar.<\/strong><\/p>\n Instead, they approached me because they knew what they were looking for, did their homework on me first<\/em>, and know results count more than if someone is a seminar buddy or not.<\/p>\n My point?<\/p>\n If the idea of attending seminars makes you feel tired and sleepy (like it does me — which, according to Sean D’Souza<\/a><\/strong>, is perfectly natural for introverts)… don’t fret.<\/p>\n Don’t worry.<\/p>\n And, whatever you do, don’t fall for the line that going to seminars is “mandatory.”<\/p>\n Is attending events a good idea?<\/p>\n Absolutely!<\/p>\n Many of my copywriting friends built their businesses on seminars.<\/p>\n And if you enjoy networking and seminars then have a party.<\/p>\n But it’s not a “must.”<\/p>\n Believe it or not, clients are LOOKING for you as much as you are looking for them.<\/p>\n Your job is to demonstrate your stuff like you would any other product.<\/p>\n For some, seminars are the way to do it.<\/p>\n For others, it’s less direct ways.<\/p>\n The key is to do what works for you and never give up.<\/p>\n For more information on getting freelance copywriting jobs, check out the interview I did with Ryan Healy<\/a><\/strong> last year. <\/p>\n