Ever hear of a “phantom” email list?<\/p>\n
Of course not.<\/p>\n
I just invented<\/em> the term.<\/p>\n And I invented it to describe a list that does not exist, but is still there in a “disembodied” way much like the way in movies how a ghost exists, but is not really there. In this case, I speaketh of a website that has traffic… but no names are being collected.<\/p>\n This, my friend, is pure HORROR.<\/p>\n Especially if it stops you from writing emails.<\/p>\n In fact, people ask me all the time, “Ben, I don’t have much traffic, when should I start building a list?”<\/em><\/p>\n The answer is…<\/p>\n Yesterday!<\/p>\n Start collecting them names!<\/p>\n And, even MORE important, writing them emails.<\/strong><\/p>\n Yes, write emails before you even have a list — while said list is still a “phantom” floating around your website.<\/p>\n Why?<\/p>\n Well, think about this:<\/p>\n Earlier this year I created a new site in the male health market and had zero traffic coming in. So every day I started writing emails and putting them in an auto-responder sequence.<\/p>\n I’d also put them in article directories.<\/p>\n And, I’d put them on my site.<\/p>\n If I would have had the time, I’d have also read those articles into a recorder and put the MP3’s on iTunes, and turned them into YouTube videos with screen capture software.<\/p>\n That way you kill three birds with one stone:<\/p>\n 1. Creating content So get crackin’.<\/p>\n Give your list a flarkin’ BODY.<\/p>\n And then check out “Email Players”:<\/p>\n
\n2. Generating traffic
\n3. Having emails pre-loaded into your autoresponder<\/p>\n