I love reading me a good email.<\/p>\n
But I have to admit, much of my inspiration these days for writing emails comes NOT from being on goo-roos’ lists (actually, I’m not even on any) or anyone else’s email lists. Instead, I get most of my inspiration from certain (mostly controversial) blogs, Internet forums and, believe it or not… direct mail.<\/p>\n
Direct mail is coming back in a BIG way.<\/p>\n
Maybe it’s because the post office is treating it better.<\/p>\n
Or maybe it’s because some goo-roos are starting to teach it like it’s “new” (I always get a kick out of that).<\/p>\n
But I dig reading direct mail.<\/p>\n
That’s all email really is, anyway:<\/p>\n
A single piece of white paper delivered digitally.<\/strong><\/p>\n And it makes awesome email fodder<\/em>.<\/p>\n For example:<\/p>\n In a certain mens health niche I sell in, I started getting on a lot of different health lists for men to see what the sales letters were appealing to. But instead of using them as inspiration for sales letters… I found myself combing through the pitches, highlighting certain emotional hot buttons they were targeting, and then creating emails around those.<\/p>\n And I mean LOTS of emails!<\/p>\n I think there’s 94 emails in the sequence.<\/p>\n And most are from reading direct mail.<\/p>\n That auto-responder converts, too.<\/p>\n Last I checked, that baby converts at around 19% (over time).<\/p>\n Not too shabby.<\/p>\n Hey, want email ideas?<\/p>\n Raid thy snail mail box.<\/p>\n Remember what it looks like?<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Another offline source I get a LOT of email ideas (and persuasion tips) from, is telephone sales people.<\/p>\n Weird, eh?<\/p>\n Using phone selling ideas to sell in email?<\/p>\n Maybe so.<\/p>\n But if you do it right, it can make your emails almost impossible for prospects NOT to read. In fact, the next “Email Players” issue contains a secret I learned from the world’s greatest telephone sales coach (sales masters Tom Hopkins and Zig Ziglar use this guy’s training materials when selling seats to their own seminars).<\/p>\n This puppy goes to the printer soon.<\/p>\n To subscribe in time, go to:<\/p>\n