Been doing lots of podcasts lately.<\/p>\n
By that I mean, people have been inviting me on their podcasts to talk about emails and copywriting and other marketing topics.<\/p>\n
And one question keeps popping up…<\/p>\n
“How do I sell in emails without readers thinking I’m just trying to squeeze money out of their wallets?”<\/strong><\/p><\/blockquote>\n
Interesting question.<\/p>\n
But, methinks a bit… skewed<\/em>.<\/p>\n
You see the real problem here ain’t selling.<\/p>\n
It’s people seeing themselves as money-grubbing marketers out to squeeze money from peoples’ pockets. That’s not a problem readers have, that’s a problem marketers have.<\/p>\n
Alas, most people see selling as dirty.<\/p>\n
Like a “necessary evil.”<\/p>\n
But you know what I think?<\/p>\n
I think if you sell something that SOLVES someone’s problem, then you not only should be perfectly comfortable selling (every day) to that person, but you have a moral and, yes, ethical obligation to do so. You ain’t doing them any favors keeping your product a secret.<\/p>\n
In some ways, you’re causing them pain.<\/strong><\/p>\n
So hey, don’t FEAR selling.<\/p>\n
Embrace it.<\/p>\n
Enjoy it.<\/p>\n
And start mastering it.<\/p>\n
For how-to email sales guidance, see “Email Players”.<\/p>\n
Each month I show real-life examples of emails I’m using to sell to various markets in a way you’ll feel warm & fuzzy doing (instead of like you’re some kind of evil con artist).<\/p>\n
It’s truly an art & science.<\/p>\n
And it’s yours to learn at:<\/p>\n