Here’s a great question that rolled in…<\/p>\n
“Ben, does your method for doing emails work for consumer markets as well as it does for business-to-business markets? Thanks.”<\/strong><\/p><\/blockquote>\n
Survey says…<\/p>\n
Yeppers.<\/p>\n
I don’t do anything different.<\/p>\n
Actually, that’s not 100% true.<\/p>\n
I do spend more time writing to this particular list, since y’all have higher standards and certain expectations than other markets I write to.<\/p>\n
After all, lots of actual writers on this list.<\/p>\n
Lots of bloggers, too.<\/p>\n
And, of course, copywriters.<\/p>\n
So I put more time in these emails — roughly 15-20 minutes a pop.<\/p>\n
Other markets are MUCH faster.<\/p>\n
Take the weight loss market.<\/p>\n
I banged those out in as little as 4-8 minutes.<\/p>\n
(I once timed it.)<\/p>\n
Plus, I didn’t even do a second draft.<\/p>\n
It was just sit, type, send.<\/p>\n
(Spelling and grammar errors left in tact.)<\/p>\n
And in another market I sell in with email (a male health niche) I rarely spent more than 8-10 minutes on each of the 94 emails sitting in the auto-responder.<\/p>\n
Hey, I’m all about SPEED, baby cakes.<\/p>\n
Like Dan Kennedy says…<\/p>\n
“Money is attracted to speed.”<\/strong><\/p>\n
If you know what you’re doing, you probably won’t make many more (or any more) sales spending 70 minutes on an email than if you spent 7 minutes on it.<\/p>\n
So to answer the question:<\/p>\n
I don’t do much different.<\/p>\n
But I do spend a bit more time on this list.<\/p>\n
Anyway, if you want to learn how to write emails quickly and consistently like this, check out the “Email Players” newsletter and apply the teachings.<\/p>\n
It ain’t rocket science.<\/p>\n
(If it wasn’t SIMPLE, I wouldn’t bother doing it…)<\/p>\n
But, there are some moving parts.<\/p>\n
Here’s where to go next:<\/p>\n