{"id":5081,"date":"2012-11-16T06:00:05","date_gmt":"2012-11-16T14:00:05","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=5081"},"modified":"2012-11-16T06:00:05","modified_gmt":"2012-11-16T14:00:05","slug":"cranky-old-social-media-fart","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/cranky-old-social-media-fart\/","title":{"rendered":"Cranky Old Social Media Fart"},"content":{"rendered":"<p>Last year, on a Copyblogger podcast I was described as being like the cranky old &#8220;black sheep&#8221; uncle in the corner telling the kids what a crock social media is.<\/p>\n<p>It was actually pretty funny.<\/p>\n<p>All good jokes are based on truth, after all.<\/p>\n<p>And, let&#8217;s face it:<\/p>\n<p>He&#8217;s right.<\/p>\n<p>I don&#8217;t drink the social media kool-aid.<\/p>\n<p>Frankly, I hardly ever waste time on FaceBook. I have a Google+ account but barely ever log in. And besides Twitter (which I find entertaining and fun, and somewhat useful for business purposes) I basically avoid social media like the zombie apocalypse plague.<\/p>\n<p>Still, that doesn&#8217;t mean it&#8217;s totally useless.<\/p>\n<p>Or that you can&#8217;t make $$ with it.<\/p>\n<p>For example&#8230;<\/p>\n<p>Here are some ways I&#8217;ve used and\/or observed for increasing sales (short term and long term) with social media:<\/p>\n<ul>\n<li>Finding JV partners<\/li>\n<\/ul>\n<ul>\n<li>Connecting with businesses<\/li>\n<\/ul>\n<ul>\n<li>Getting new customers to tell people about your website (like Amazon does &#8212; after you purchase they have links to social media so you can tell all your friends how wonderful they are that they let you buy something from them&#8230;)<\/li>\n<\/ul>\n<ul>\n<li>Market research (hear what people complain about)<\/li>\n<\/ul>\n<ul>\n<li>Seeing what your competition is up to<\/li>\n<\/ul>\n<ul>\n<li>Advertising (i.e. FaceBook PPC)<\/li>\n<\/ul>\n<ul>\n<li>Ruthlessly sabotaging your competition by spamming their wall with how much they suck (just kidding&#8230; wanted to see if you were awake&#8230;)<\/li>\n<\/ul>\n<p>Anyway, there are more than that.<\/p>\n<p>So even I admit it&#8217;s not ALL bad.<\/p>\n<p>But compared to email, it&#8217;s a joke.<\/p>\n<p>I take great pride in all the people I&#8217;ve &#8220;converted&#8221; from being diehard social media evangelists to being diehard email evangelists.<\/p>\n<p>Do email right and it&#8217;s way more fun.<\/p>\n<p>Way more convenient.<\/p>\n<p>And&#8230; way more profitable.<\/p>\n<p>Give a shot at:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.emailplayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, on a Copyblogger podcast I was described as being like the cranky old &#8220;black sheep&#8221; uncle in the corner telling the kids what a crock social media is. It was actually pretty funny. All good jokes are based on truth, after all. And, let&#8217;s face it: He&#8217;s right. I don&#8217;t drink the social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-5081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=5081"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5081\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=5081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=5081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=5081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}