This is kind of amusing…<\/p>\n
Recently I was talking to a friend who has been keeping track of all the so-called “retirements” of certain Internet marketing goo-roos. This is where a goo-roo (with great fanfare and drama) announces their “retirement” with some big sale or whatever and then disappears.<\/p>\n
At least, for a while.<\/p>\n
Soon, they’re back in action.<\/p>\n
It’s amusing because it’s such an obvious<\/em> gimmick.<\/p>\n Kind of like the big comic book companies (DC and Marvel) who keep “killing” off characters… only to bring them back just to kick start sales.<\/p>\n They did it with Superman back in the 1990’s.<\/p>\n They did it with Captain America last year.<\/p>\n They did it with the Human Torch this year.<\/p>\n Next year, it’ll be some other character.<\/p>\n Just like next year will probably be another IM goo-roo “retirement”… and dramatic return.<\/p>\n And, of course…<\/p>\n The goo-roo fanboys will keep falling for it.<\/p>\n Keep looking for shiny new objects.<\/p>\n And keep struggling.<\/p>\n It’s too bad.<\/p>\n I mean, let’s face it:<\/p>\n It’s not illegal being a naive goo-roo fanboy.<\/p>\n But many clearly abuse<\/em> the privilege…<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> My but this was negative, wasn’t it?<\/p>\n Hey, if you want 24\/7\/365 sunshine blown up your skirt, there are plenty of other lists to be on. That’s the beauty of email — it lets you be YOU, warts and all. To learn how to “leverage” emails into consistent sales (even so-called “negative” emails), check out the “Email Players” newsletter at:<\/p>\n