A reader slaps the spelling cuffs on me and BLINDS me with pepper spray:<\/p>\n
Your site looks great, but you have put there, instead of their in your first paragraph and it creates a poor impression. Just thought you’d like to know \ud83d\ude42<\/strong><\/p><\/blockquote>\n
I must be losing my touch if you only saw one.<\/p>\n
You see, not all typos are bad.<\/p>\n
In some cases, they serve a valuable<\/em> purpose.<\/p>\n
Here’s what I mean:<\/p>\n
First, if someone decided not to buy something from me or hire me (actually, I’m not for hire, but still…) because of a misspelling or whatever then I’m delighted — that person would almost certainly be a big pain in the gluteus assimus to deal with.<\/p>\n
(If I sold proof-reading services, that’d be the exception…)<\/p>\n
Secondly:<\/p>\n
I rarely care about spelling or grammar.<\/p>\n
At least, in emails.<\/p>\n
In fact, I often purposely<\/em> leave misspelled words intact.<\/strong><\/p>\n
Why?<\/p>\n
Because as Dan Kennedy and email Grand Puba Matt Furey say: “Money is attracted to speed” — and fixing little grammer\/spelling erros (hehe I misspelled those words on purpose) is a waste of time when 99.9% of people simply won’t care or notice anyway.<\/p>\n
More:<\/p>\n
This’ll REALLY freak ye olde spelling police out.<\/p>\n
But in another market (weight loss) I’d send first drafts.<\/p>\n
By that I mean…<\/p>\n
I cranked the email out (usually in about 4-5 minutes) and then let ‘er rip. No editing (unless the URL is wrong) or even thinking about it.<\/p>\n
Just sit, pound, send.<\/p>\n
And it didn’t hurt sales at all.<\/p>\n
I’ve noticed it even HELPS sales sometimes.<\/p>\n
That’s probably why old school copywriters used to purposely misspell things in their ads<\/p>\n
It made their letters look genuine.<\/p>\n
Like personal letters.<\/p>\n
And not “sales pitches.”<\/p>\n
OK, enough.<\/p>\n
For more contrarian email training, go to:<\/p>\n