Got this question about getting clients:<\/p>\n
“Ben I know you don’t do a lot of client work anymore but I plan to contact people with bad sales copy and offer to rework it for them and show them why I think I can make it better. Is that a good idea???”<\/strong><\/p><\/blockquote>\n
Not really.<\/p>\n
I’m not saying it never works.<\/p>\n
But first, how do you know their sales copy isn’t pulling?<\/p>\n
And second, that ain’t selling.<\/p>\n
That’s pitching<\/em>.<\/p>\n
I can’t speak for anyone else, but back when I did client work, none of my clients came from pitching. It was always by selling. They were often on my email list, would call me up, we’d get to talking and I’d simply ask something like, “so how are you doing with your emails?”<\/p>\n
They’d unload all the dirty details.<\/p>\n
How nothing they did was working.<\/p>\n
They were getting terrible response.<\/p>\n
And do I offer that service…?<\/p>\n
(I bet you could take it from there.)<\/p>\n
Point is I was selling.<\/strong><\/p>\n
Not pitching.<\/p>\n
I asked questions, got them talking about their problems, and let them sell themselves on me, instead of me selling myself to them.<\/p>\n
Of course, the emails did most of the heavy lifting.<\/p>\n
Emails probably did 80% of the work.<\/p>\n
Clients came to me since they were on my list and watched me demonstrate my knowledge each day.<\/p>\n
Hey, want clients?<\/p>\n
Start writing a daily email.<\/p>\n
I mean, think about it:<\/p>\n
If you’re the ONLY one showing up regularly in their inbox with information demonstrating your awesomeness, who do you think they’re gonna call?<\/p>\n
The lazy guy who mails once per month?<\/p>\n
They’d be nutz NOT to call you.<\/p>\n
You’d probably be their only pick.<\/p>\n
Anyway, for more about writing emails, go to:<\/p>\n