{"id":5279,"date":"2012-01-24T06:00:18","date_gmt":"2012-01-24T14:00:18","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=5279"},"modified":"2012-01-24T06:00:18","modified_gmt":"2012-01-24T14:00:18","slug":"weak-brained-goo-roo-mind-tricks","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/weak-brained-goo-roo-mind-tricks\/","title":{"rendered":"Weak-Brained Goo-roo Mind Tricks"},"content":{"rendered":"<p>So Star Wars Phantom Menace is being re-released.<\/p>\n<p>I remember seeing the original Star Wars as a 3 year old when it first came out. I was just fascinated when Obi Wan did his &#8220;Jedi mind trick&#8221; &#8212; where a Jedi controls a weak-minded person&#8217;s thoughts. In the movie Obi Wan does it by waving his hand at the storm troopers who stop him and Luke at a checkpoint.<\/p>\n<p>The weak-minded stormtroopers do <em>exactly<\/em> as he says.<\/p>\n<p>Without question.<\/p>\n<p>And without hesitation.<\/p>\n<p>Kinda reminds me of certain goo-roo ads.<\/p>\n<p>I&#8217;m amazed at how easily the &#8220;weak minded&#8221; keep buying products that are obviously rehashed from a previous product, thrown together and sold as if brand &#8220;new.&#8221;<\/p>\n<p><strong>It&#8217;s maybe not <em>exactly<\/em> like a Jedi mind trick.<\/strong><\/p>\n<p>But the EFFECT is the same:<\/p>\n<p>They send an email to their list&#8230;<\/p>\n<p>And with a wave of its &#8220;hand&#8221; the ad has a sort of dialogue with the reader&#8217;s inner psyche.<\/p>\n<p>It goes something like this:<\/p>\n<p><strong>GOO-ROO AD:<\/strong> Yes my claims sound like bullshit, but you don&#8217;t need to check my credentials or track record.<\/p>\n<p><strong>READER:<\/strong> No need to check his credentials or track record.<\/p>\n<p><strong>GOO-ROO AD:<\/strong> That&#8217;s not the info you&#8217;re looking for.<\/p>\n<p><strong>READER:<\/strong> That&#8217;s not the info I&#8217;m looking for.<\/p>\n<p><strong>GOO-ROO AD:<\/strong> Move along and click here NOW.<\/p>\n<p><strong>READER:<\/strong> I better click here now!<\/p>\n<p>Hey, don&#8217;t scoff, Chewie.<\/p>\n<p>Thats essentially what happens.<\/p>\n<p>Most people turn their &#8220;trust dial&#8221; down a notch (or two).<\/p>\n<p>While the weak minded buy.<\/p>\n<p>And buy again&#8230;<\/p>\n<p>And again&#8230; launch after launch after launch&#8230;<\/p>\n<p>If that&#8217;s you, there&#8217;s still hope.<\/p>\n<p>A NEW hope.<\/p>\n<p>It&#8217;s called&#8230; learning how to sell.<\/p>\n<p>You&#8217;ll quickly know if something is BS or not.<\/p>\n<p>Lies will stand out like Jabba the Hutt at a nudists colony.<\/p>\n<p>And you&#8217;ll be <em>immune<\/em> to hype and nonsense.<\/p>\n<p>Only question is&#8230; what KIND of selling?<\/p>\n<p>I recommend using email.<\/p>\n<p>In fact, that&#8217;s the whole point of my &#8220;Email Players&#8221; newsletter &#8212; to teach you how to stand on your own two feet out there online, chopping off your competitors&#8217; hands and heads (figuratively!) with your lightsaber, and winning one for the LIGHT side of the force, baby.<\/p>\n<p>Bottom line?<\/p>\n<p>Master the <em>mysteries<\/em> of email.<\/p>\n<p>Use it every day.<\/p>\n<p>And soon, a Jedi marketer will you be.<\/p>\n<p>Go here to subscribe:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So Star Wars Phantom Menace is being re-released. I remember seeing the original Star Wars as a 3 year old when it first came out. I was just fascinated when Obi Wan did his &#8220;Jedi mind trick&#8221; &#8212; where a Jedi controls a weak-minded person&#8217;s thoughts. In the movie Obi Wan does it by waving [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-5279","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=5279"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5279\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=5279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=5279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=5279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}