{"id":53,"date":"2007-06-16T11:55:23","date_gmt":"2007-06-16T16:55:23","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=54"},"modified":"2007-06-16T11:55:23","modified_gmt":"2007-06-16T16:55:23","slug":"remote-control-swipe-file-part-2","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/remote-control-swipe-file-part-2\/","title":{"rendered":"Remote Control Swipe File – Part 2"},"content":{"rendered":"

Since that “Remote Control Swipe File”<\/a><\/strong> post a while back, I’ve been getting flooded with requests for more.<\/p>\n

Not being one who likes to disappoint you… I’m giving you 5 more not-so-easy-to-get ads to enjoy and learn from.<\/p>\n

Ready?<\/p>\n

Okay then, let’s roll:<\/p>\n

1. Joe Karbo’s “Lazy Man’s Way To Riches” Ad<\/strong><\/p>\n

This one is a true classic — and one of the only full page newspaper ads selling a “how to make money” book to ever turn a profit during its day:<\/p>\n

http:\/\/www.bensettle.com\/Swipe-File\/Karbo.pdf<\/a><\/strong><\/p>\n


\n2. Ben Suarez’s “Astrology Today” Ad<\/strong><\/p>\n

This is an excellent example of a “disguised” ad — that looks (at first glance) much more like an interesting article than an ad.<\/p>\n

This is\u00a0also one of the 9 ads<\/a><\/strong> Gary Halbert told his son to copy\u00a0out\u00a0by\u00a0hand and study in “The Boron Letters.”<\/strong><\/p>\n

Here it is, yours for the taking:<\/p>\n

http:\/\/www.bensettle.com\/Swipe-File\/swipe-astrology-today.pdf<\/a><\/strong><\/p>\n

And here is another version of it:<\/p>\n

http:\/\/www.bensettle.com\/Swipe-File\/swipe-astrologytoday.pdf<\/a><\/strong><\/p>\n


\n3. Little Black Book “Bottom Line” Ad<\/strong><\/p>\n

This is a little book I got for free about 11 years ago when I subscribed to Men’s Fitness<\/strong> magazine.<\/p>\n

The entire book is a mixture of great content and sales pitches.<\/p>\n

This scan is the beginning of the book which tries to “butter” you up to buy Bottom Line\/Personal<\/strong>.<\/p>\n

I can’t imagine anyone not getting an enormous amount of value from reading it.<\/p>\n

Check it out at:<\/p>\n

http:\/\/www.bensettle.com\/Swipe-File\/swipe-blackbook.pdf<\/a><\/strong><\/p>\n


\n4. Bruce Barton’s “The Book Nobody Knows” Ad<\/strong><\/p>\n

Everything I’ve read about Bruce Barton just blows me away.<\/p>\n

This guy was a master at writing tight, persuasive copy that made people buy.<\/p>\n

This ad he wrote for his book “The Book Nobody Knows”<\/strong> is just one example.<\/p>\n

Honestly now… how can you read this short, intriguing little ad and NOT want to get his book?<\/p>\n

http:\/\/www.bensettle.com\/Swipe-File\/swipe-booknobodyknows.jpg<\/a><\/strong><\/p>\n


\n5. Mike Marvel “Dynaflex” Ad<\/strong><\/p>\n

This is the ad that really taught me the value appealing to people’s sense of insecurity.<\/p>\n

The copy sounds kind of dorky today.<\/p>\n

But this ad (and many others like it) sold scads<\/em> of bodybuilding books and products in the back of comic books.<\/p>\n

Take a gander at it and you’ll see why:<\/p>\n

http:\/\/www.bensettle.com\/Swipe-File\/swipe-mikemarvel.jpg<\/a><\/strong><\/p>\n

Okey-dokey.<\/p>\n

That’ll do it for today.<\/p>\n

Until\u00a0next\u00a0time…<\/p>\n","protected":false},"excerpt":{"rendered":"

Since that “Remote Control Swipe File” post a while back, I’ve been getting flooded with requests for more. Not being one who likes to disappoint you… I’m giving you 5 more not-so-easy-to-get ads to enjoy and learn from. Ready? Okay then, let’s roll: 1. Joe Karbo’s “Lazy Man’s Way To Riches” Ad This one is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-53","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}