In which the question is asked…<\/p>\n
“you recommend emailing everyday. but how do you keep generating content ideas in order to make it happen?”<\/strong><\/p><\/blockquote>\n
A good question.<\/p>\n
Here’s the way I see it:<\/p>\n
If you’re positioning yourself as an expert (or even an ex-spurt) or a leader in your market… and don’t have something (anything) to say each day… then mayhaps you’re not the expert\/leader you say you are.<\/p>\n
Hey, don’t take this personally.<\/p>\n
Consider it a challenge<\/em>.<\/p>\n
A challenge to study your market harder.<\/p>\n
Dig more into your product’s benefits and applications.<\/p>\n
And gain a deep (not shallow — like most people selling online) understanding of your competition, your market’s psychology (you have done a psyche profile of your market, right…?) and all the things that make you the best person to buy from or hire.<\/p>\n
More:<\/p>\n
Plus, you KEEP stuffing your mind with other facts and info.<\/p>\n
Things unrelated to your business.<\/p>\n
As the great copywriter Gene Schwartz taught, you keep feeding your mind with anything that will stick.<\/p>\n
Then what happens?<\/strong><\/p>\n
All that info mixes in your mind.<\/p>\n
Ideas pop out of nowhere.<\/p>\n
And you start writing about things nobody else has even thought of before, making you an original voice that demands to be heard.<\/p>\n
Getting ideas is no longer the problem.<\/p>\n
It’s REMEMBERING them all.<\/p>\n
Yeah, it’s work.<\/p>\n
Weeks and months (and years) of work.<\/p>\n
And it’s ongoing — you NEVER stop the process.<\/p>\n
But this is what separates the men from the boys, and what will make emails flow out of you as naturally as BS flows from a goo-roo’s lips.<\/p>\n
As for the “how tos'” of email…<\/p>\n
That’s where “Email Players” comes in.<\/p>\n
No, it’s not cheap.<\/p>\n
And it’s not for the lazy.<\/p>\n
It’s also not for people who are easily offended.<\/p>\n
In fact, case in point:<\/p>\n
The February issue is probably going to be controversial to anyone\u00a0who is politically correct or doesn’t like when I teach business\u00a0and marketing lessons drawn from my experiences selling in (and\u00a0participating in) the dating market.<\/p>\n
(I didn’t pick Valentine’s Day month to teach it for nuttin.)<\/p>\n
Subscription details at:<\/p>\n