{"id":5397,"date":"2013-02-13T06:00:28","date_gmt":"2013-02-13T14:00:28","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=5397"},"modified":"2013-02-13T06:00:28","modified_gmt":"2013-02-13T14:00:28","slug":"the-pitchfork-effect","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-pitchfork-effect\/","title":{"rendered":"The Pitchfork Effect"},"content":{"rendered":"<p>Ever hear of the &#8220;halo effect&#8221;?<\/p>\n<p>This is when, for example, you get interviewed or endorsed by someone with credibility oozing out of their pores and all that credibility <em>seeps<\/em> onto you &#8212; usually making people FAR more likely to buy from you.<\/p>\n<p>It&#8217;s a very powerful phenomenon.<\/p>\n<p>And, it can put many more coins in ye olde piggy bank.<\/p>\n<p>But even so&#8230;<\/p>\n<p>It ain&#8217;t nuttin&#8217; compared to what I call:<\/p>\n<p style=\"text-align: center;\"><strong>&#8220;The Pitchfork Effect&#8221;<\/strong><\/p>\n<p>This is something anyone with the ballz to say something controversial and (GASP!) offensive experiences over time &#8212; as it creates a super polarizing effect on people. The savviest marketers (and politicians) have known for decades&#8230; the better you are at turning OFF those who aren&#8217;t your prospects, the better you&#8217;ll be at turning ON those who are.<\/p>\n<p>Oh yeah, baby!<\/p>\n<p>And email is perfect for this.<\/p>\n<p>Do it the way I teach and you&#8217;ll get people riled up and passionate.<\/p>\n<p>The buyers will enjoy it (and buy).<\/p>\n<p>The pissants will hate it (and attack).<\/p>\n<p>But love you or hate you &#8212; they&#8217;ll ALL be passionate. And passion will put LOTS more loot in your coffers.<\/p>\n<p>So how about it?<\/p>\n<p>Ready to piss some people off?<\/p>\n<p>And pocket more sales?<\/p>\n<p>Then there&#8217;s no time to lose.<\/p>\n<p>Grab your pitchfork and zip on over to:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever hear of the &#8220;halo effect&#8221;? This is when, for example, you get interviewed or endorsed by someone with credibility oozing out of their pores and all that credibility seeps onto you &#8212; usually making people FAR more likely to buy from you. It&#8217;s a very powerful phenomenon. And, it can put many more coins [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-5397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=5397"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5397\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=5397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=5397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=5397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}