Well my friends, it\u2019s time to rumble with some more Q&A.<\/p>\n
I\u2019ve been getting a LOT of great questions everyone can benefit from.<\/p>\n
Let\u2019s hit it…<\/p>\n
BEN:<\/b> No plans on my end.<\/p>\n But you can get a GREAT Ken McCarthy<\/a><\/strong> analysis of one of the longest running control letters in the history of direct marketing at:<\/p>\n Peter Stone also recently posted an invaluable sales letter critique on his blog at:<\/p>\n Both Ken’s and Peter’s teachings are “must reading” for anyone wanting to become a better copywriter.<\/p>\n In fact, they contain so much “for real” advanced copywriting information you can go to them over and over again and learn something new each time. (I know I have!)<\/p>\n Finally, Doug D\u2019Anna<\/a><\/b> recently told me he\u2019ll soon be offering his entire 20 years of winning and test promotions to his \u201cA-list\u201d members.<\/p>\n He\u2019s also including a written analysis of why each one worked or failed — along with the lessons you can take away from them.<\/p>\n So make sure you sign up for his free “A List”<\/a><\/b> ASAP.<\/p>\n BEN:<\/b> If you have a product or service that’s both interesting and legitimately valuable then maybe.<\/p>\n It just depends on what I have going on at any given time.<\/p>\n Anyone interested in my copywriting services<\/a><\/strong> can find out more information at:<\/p>\n BEN:<\/b> Yeah\u2026 write, write, write, write, WRITE!<\/p>\n If you want to be a good writer you have to write a lot.<\/p>\n I started by mindlessly copying Gary Halbert ads<\/a><\/strong> and newsletters over and over and over. And that did wonders for me.<\/p>\n You can get all the Gary Halbert writings you can eat at:<\/p>\n www.hardtofindads.com<\/a><\/b><\/center><\/p>\n BEN:<\/b> If you suck at designing (like I do) then bite the bullet and outsource.<\/p>\n Just make sure you find someone who\u2019s good at both designing and direct response marketing<\/a><\/b>.<\/p>\n They’re not always easy to find.<\/p>\n But I promise you they\u2019re well worth the effort (and price).<\/p>\n BEN:<\/b> A couple things you can try include:<\/p>\n 1. Lots of \u201cpre-selling\u201d that demonstrates your knowledge and expertise before<\/u> the prospect reads a word of your sales letter.<\/p>\n You can do this with free reports, articles, videos, audios, case studies (when you get some), etc.<\/p>\n 2. \u201cOut-fascinate\u201d your competition with tantalizing bullets.<\/p>\n In other words, create a LOT of bullets that make people say, \u201chow in the world does THAT work?!\u201d<\/i> Or, \u201cHow is that even possible???\u201d<\/i><\/p>\n It\u2019s hard to imagine, but people really do buy products (even very expensive products) because of one single bullet point that hits \u2018em where it counts.<\/p>\n IMHO, the undisputed world heavy-weight champion bullet point teacher is Ken McCarthy.<\/p>\n Instead of just handing you a pile of bullets to study and copy by hand, he actually shows<\/u> you how to build hot bullet points from the ground up \u2014 from scratch.<\/p>\n There\u2019s a reason why guys like Gary Bencivenga<\/a><\/b> and Dan Kennedy<\/a><\/b> praise Ken\u2019s ads as examples of world-class copywriting.<\/p>\n His unique way of constructing bullets may be one of those reasons.<\/p>\n Okay, one more question before we wrap up.<\/p>\n BEN:<\/b> Try including a snatch of copy that says:<\/p>\n I know that sounds almost too simple.<\/p>\n But you\u2019d be amazed at how much “simple” things can impact your sales.<\/p>\n Okay, that\u2019s it for now.<\/p>\n See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":" Well my friends, it\u2019s time to rumble with some more Q&A. I\u2019ve been getting a LOT of great questions everyone can benefit from. Let\u2019s hit it… QUESTION: I would love to see some deep analysis of proven ads broken down line by line like Eugene Schwartz does in his book Breakthrough Advertising. Do you have […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nQUESTION:<\/strong> I would love to see some deep analysis of proven ads broken down line by line like Eugene Schwartz does in his book Breakthrough Advertising. Do you have any plans to do that?<\/p>\n
\nQUESTION:<\/strong> Ben, do you take on clients? You have no links to info on your site about this???<\/p>\n
\nQUESTION:<\/strong> Do you have any tips on how to write fluidly and clearly?<\/p>\n
\nQUESTION:<\/strong> Do you have any advice on product package design?<\/p>\n
\nQUESTION:<\/strong> I\u2019m new in my market and I have no testimonials, track record or credentials, etc. What can I do to stick out?<\/p>\n
\nQUESTION:<\/strong> I have a website where I sell a bunch of books on the same topic. My books are all on similar subjects and complement each other. Do you have any quick tips on how I can get customers to buy more than one book at a time?<\/p>\n