The online video evangelists are an amusing bunch.<\/p>\n
In some ways, they’re almost as entertaining to listen to as the social media kool-aid drinkers who still think combining the “law of attraction” with frequent FaceBook status updates will make them rich.<\/p>\n
Here’s the reality.<\/p>\n
And it goes for anything you sell:<\/p>\n
What’s most important is your message to market match.<\/p>\n
Not your cool “bouncing ball” powerpoint video.<\/p>\n
Not your Barry White-like voice over.<\/p>\n
And not even your video editing skills.<\/p>\n
Yes, those things can be useful and add more coinage to ye olde bottom line profits when using video sales letters.<\/p>\n
But in the end…<\/p>\n
It’s all about the message to market match first<\/p>\n
Without getting that right, you could have your pitch special delivered on a solid gold tablet, but if it’s the wrong offer to an unresponsive list, nobody is gonna buy.<\/p>\n
Hey, it’s like my pal Doberman Dan says:<\/p>\n
“Brilliant copy won’t sell a turd”<\/strong><\/p>\n Same goes for brilliant video, too.<\/p>\n Anyway, I prefer email.<\/p>\n In my experience, if you do email right it’s a non-issue.<\/p>\n Often times the emails do the hard work.<\/p>\n Not the video or text ad.<\/p>\n To see how I do it, check out “Email Players”.<\/p>\n The next issue includes:<\/p>\n\n
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