{"id":5422,"date":"2013-02-18T06:00:29","date_gmt":"2013-02-18T14:00:29","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=5422"},"modified":"2023-11-25T17:30:35","modified_gmt":"2023-11-25T17:30:35","slug":"brilliant-video-sales-letters-wont-sell-a-turd","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/brilliant-video-sales-letters-wont-sell-a-turd\/","title":{"rendered":"Brilliant Video Sales Letters Won’t Sell A Turd"},"content":{"rendered":"

The online video evangelists are an amusing bunch.<\/p>\n

In some ways, they’re almost as entertaining to listen to as the social media kool-aid drinkers who still think combining the “law of attraction” with frequent FaceBook status updates will make them rich.<\/p>\n

Here’s the reality.<\/p>\n

And it goes for anything you sell:<\/p>\n

What’s most important is your message to market match.<\/p>\n

Not your cool “bouncing ball” powerpoint video.<\/p>\n

Not your Barry White-like voice over.<\/p>\n

And not even your video editing skills.<\/p>\n

Yes, those things can be useful and add more coinage to ye olde bottom line profits when using video sales letters.<\/p>\n

But in the end…<\/p>\n

It’s all about the message to market match first<\/p>\n

Without getting that right, you could have your pitch special delivered on a solid gold tablet, but if it’s the wrong offer to an unresponsive list, nobody is gonna buy.<\/p>\n

Hey, it’s like my pal Doberman Dan says:<\/p>\n

“Brilliant copy won’t sell a turd”<\/strong><\/p>\n

Same goes for brilliant video, too.<\/p>\n

Anyway, I prefer email.<\/p>\n

In my experience, if you do email right it’s a non-issue.<\/p>\n

Often times the emails do the hard work.<\/p>\n

Not the video or text ad.<\/p>\n

To see how I do it, check out “Email Players”.<\/p>\n

The next issue includes:<\/p>\n