Sad announcement:<\/p>\n
Copywriter John Ritz passed away. <\/p>\n
I barely knew him (we’d exchanged a few emails over the years, always wanted to JV with him, but never did). He also once interviewed David Garfinkel several years ago and I got it as a free bonus for buying one of John’s products.<\/p>\n
That interview changed the way I write copy.<\/p>\n
And, it had a HUGE impact on my response.<\/p>\n
How?<\/p>\n
It got me thinking about the market, and not the “writing.”<\/p>\n
It’s ALL about the market, babycakes.<\/p>\n
Writing is secondary at best.<\/p>\n
And the interview pounded that into my skull.<\/p>\n
Hey, that may seem small.<\/p>\n
Maybe even disappointing.<\/p>\n
(Not a “ninja” copywriting trick…)<\/p>\n
But it will radically change your response.<\/p>\n
And now, I pass that info on to you.<\/p>\n
Use it and profit from it.<\/p>\n
John would probably have it no other way…<\/p>\n
Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"
Sad announcement: Copywriter John Ritz passed away. I barely knew him (we’d exchanged a few emails over the years, always wanted to JV with him, but never did). He also once interviewed David Garfinkel several years ago and I got it as a free bonus for buying one of John’s products. That interview changed the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5493","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=5493"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5493\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=5493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=5493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=5493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}