I used to think the “PS” was super important.<\/p>\n
And I still think it is in direct mail.<\/p>\n
But in email?<\/p>\n
Not so much.<\/p>\n
In fact, (depending on what market you’re selling in) I suspect people mostly ignore PS’s in emails because they know a sales pitch is coming. (Not saying to never use them, of course, just understand the reality of the situation.) Which is why I kinda did you a disservice in yesterday’s email. Because, in the second PS (ugh – TWO PS’s!), I made an announcement a lot of my readers will probably want to know about.<\/p>\n
Specifically, about a free email marketing book I’m giving away.<\/p>\n
Anyway, here’s what it said:<\/p>\n
Before last July (2011) I used to give away (as an opt in gift) a report with 10 uber-profitable email secrets I use all the time.<\/p>\n
That report has helped a LOT of people, too.<\/p>\n
But, I no longer give it away.<\/p>\n
Instead I now sell it on Kindle.<\/p>\n
Except this week.<\/p>\n
This week you can download it free on Kindle.<\/p>\n
Plus, I’m giving away a free month of my “Email Players” newsletter to whoever gives the most interesting review (should you decide to leave a review for it).<\/p>\n
If you’re interested, here’s the linkage:<\/p>\n