{"id":553,"date":"2008-09-26T04:45:42","date_gmt":"2008-09-26T04:45:42","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=553"},"modified":"2008-09-26T04:45:42","modified_gmt":"2008-09-26T04:45:42","slug":"advanced-copywriting-books-sold-dirt-cheap","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/advanced-copywriting-books-sold-dirt-cheap\/","title":{"rendered":"Advanced Copywriting Books Sold Dirt-Cheap"},"content":{"rendered":"<p>If you&#8217;d like to have some rare copywriting and marketing books at dirt-cheap prices, then I&#8217;ve got some good news.<\/p>\n<p>Check this out:<\/p>\n<p>A couple years ago I was looking for a rare, practically impossible-to-find marketing book.<\/p>\n<p>I was writing an ad for Ken McCarthy at the time, and asked him to point me in the right direction.<\/p>\n<p>Before the question fully escaped my lips he said two words:<\/p>\n<p><strong>&#8220;Phil Alexander.&#8221;<\/strong><\/p>\n<p>Turned out Phil is not only the world&#8217;s foremost direct response marketing &#8220;historian&#8221;, but he can often <strong><a target=\"_blank\" href=\"http:\/\/www.BenSettle.com\/ebay\/phil-alexander\" rel=\"noopener\">find almost any marketing or sales book<\/a><\/strong> ever written.<\/p>\n<p>Even the so-called &#8220;lost&#8221; ones.<\/p>\n<p>In fact, Phil&#8217;s a lot like the character &#8220;Red&#8221; (played by Morgan Freeman) in the movie <strong>&#8220;The Shawshank Redemption&#8221;<\/strong> &#8212; he&#8217;s a man who knows how to get things.<\/p>\n<p>Anyway, I was just browsing Phil Alexander&#8217;s &#8220;wares&#8221; and noticed he has a TON of cool, out-of-print books often praised by marketing masters like <strong>David Ogilvy<\/strong>, <strong>Gary Bencivenga<\/strong>, <strong>Dan Kennedy<\/strong>, <strong>Eugene Schwartz<\/strong> and more.<\/p>\n<p>For example, he&#8217;s got classics like:<\/p>\n<ul>\n<li>\n<strong>&#8220;Ron Popeil Salesman of the Century&#8221;<\/strong> (I once heard <strong><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/gary-bencivengas-secret-copywriting-weapon\/\" rel=\"noopener\">Gary Bencivenga<\/a><\/strong> refer to Ron Popeil as the man who &#8220;can sell anything.&#8221;)<\/li>\n<\/ul>\n<ul>\n<li>\n<strong>&#8220;How I made $1,000,000 in Mail Order&#8221;<\/strong> by E. Joseph Cossman (Eugene Schwartz&#8211;recommended)<\/li>\n<\/ul>\n<ul>\n<li>\n<strong>&#8220;Influencing men in business&#8221;<\/strong> by Walter Dill Scott (creator of the now-famous &#8220;AIDA&#8221; formula.)<\/li>\n<\/ul>\n<ul>\n<li>\n<strong>&#8220;Reason Why Advertising&#8221;<\/strong> John E. Kennedy <\/li>\n<\/ul>\n<ul>\n<li>\n<strong>&#8220;How to Write a Good Advertisement&#8221;<\/strong> by Victor O. Schwab<\/li>\n<\/ul>\n<ul>\n<li>\n<strong>&#8220;My First 60 Sixty years in advertising&#8221;<\/strong> by Maxwell Sackheim <\/li>\n<\/ul>\n<ul>\n<li>\n<strong>&#8220;100 top copywriters and their favorite ads&#8221;<\/strong><\/li>\n<\/ul>\n<p>&#8230; And a ton more valuable books (many public domain!).<\/p>\n<p>All basically dirt-cheap and <em>ripe<\/em> for the taking.<\/p>\n<p>Anyway, you can check out <strong><a target=\"_blank\" href=\"http:\/\/www.BenSettle.com\/ebay\/phil-alexander\" rel=\"noopener\">Phil&#8217;s &#8220;candy store&#8221; of cheap, hard-to-find marketing books<\/a><\/strong> at:<\/p>\n<p><center><strong><a href=\"http:\/\/www.BenSettle.com\/ebay\/phil-alexander\">www.BenSettle.com\/ebay\/phil-alexander<\/a><\/strong><\/center><\/p>\n<p>Ben<\/p>\n<p><strong>P.S.<\/strong> Also, if you haven&#8217;t yet checked out the Gary Bencivenga-recommended booklet &#8220;Obvious Adams&#8221; (<strong><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/gary-bencivengas-secret-copywriting-weapon\/\" rel=\"noopener\">that I wrote about last week<\/a><\/strong>), there are still copies left at:<\/p>\n<p><center><strong><a href=\"http:\/\/www.BenSettle.com\/ebay\/obvious-adams\">www.BenSettle.com\/ebay\/obvious-adams<\/a><\/strong><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;d like to have some rare copywriting and marketing books at dirt-cheap prices, then I&#8217;ve got some good news. Check this out: A couple years ago I was looking for a rare, practically impossible-to-find marketing book. I was writing an ad for Ken McCarthy at the time, and asked him to point me in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":{"0":"post-553","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=553"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/553\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}