My but that sounds crude, doesn’t it?<\/p>\n
No doubt someone will look at this email’s subject line and accuse\u00a0me of vulgarity unbecoming a true professional.<\/p>\n
Well, not so fast there, babycakes.<\/p>\n
I didn’t say it.<\/p>\n
Copywriter Scott Murdaugh did.<\/p>\n
It was the headline of the review he gave the email marketing book I gave away on Kindle last week — where I said the person who gives the “most interesting” review would get a free issue of the Email Players newsletter.<\/p>\n
Well, it was tough choosing.<\/p>\n
There were LOTS of great reviews.<\/p>\n
But Scott won!<\/p>\n
The deciding factor?<\/p>\n
Scott’s review was not only interesting, but a great “template” for when promoting something via email.<\/p>\n
Wanna see it?<\/p>\n
OK!<\/p>\n
Here it is:<\/p>\n
“Giving goo-roos the middle finger”<\/strong><\/p>\n
In the current generation of online marketers and copywriters, Ben Settle has firmly planted himself at the top of his class.<\/strong><\/p>\n
I’ve been following Ben’s stuff since about 2008.<\/strong><\/p>\n
And I can tell you from first-hand experience, Ben walks the walk regarding what he teaches, more importantly closely studying the “Settle” style of selling can put a lot of cash in your pocket, it has for me.<\/strong><\/p>\n
If you sign up to his email list you get a front-row seat to Ben’s emails in action. A daily dose of “can’t ignore” subject lines like…<\/strong><\/p>\n
“Why I Think About You In The Shower”.<\/strong><\/p>\n
“Stop Playing With Yourself”.<\/strong><\/p>\n
“You Can Lead A Goo-roo Fanboy To Knowledge, But You Can’t Make Him Think…”<\/strong><\/p>\n
It goes much deeper than snappy subject lines though.<\/strong><\/p>\n
I personally open and read is emails daily (VERY rare for me). I buy from them.<\/strong><\/p>\n
But more importantly, adapting many of Ben’s ideas to my own business has made a lot of money for myself and my clients. If you can only study one guy when it comes to email marketing, Ben is that guy, hands down.<\/strong><\/p>\n
This book is the perfect introduction to Ben’s unique and dangerously effective approach to selling.<\/strong><\/p><\/blockquote>\n
Now seriously.<\/p>\n
Wouldn’t that make a great email?<\/p>\n
Imagine he sold the book as an affiliate.<\/p>\n
He gave a personal testimonial.<\/p>\n
Used examples.<\/p>\n