{"id":56,"date":"2007-07-19T20:32:34","date_gmt":"2007-07-20T01:32:34","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=57"},"modified":"2007-07-19T20:32:34","modified_gmt":"2007-07-20T01:32:34","slug":"interview-with-a-swipe-file-expert","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/interview-with-a-swipe-file-expert\/","title":{"rendered":"Interview With A Swipe File Expert"},"content":{"rendered":"<p>Real quickly:<\/p>\n<p>I just uploaded an audio interview I did with million-dollar copywriter John Anghelache about swipe files.<\/p>\n<p>If you don&#8217;t know John, he&#8217;s easily one of the best copywriters around.<\/p>\n<p>And one of the things that makes him one of the best in the game is not how big his swipe file is&#8230; but how he *uses* it.<\/p>\n<p>You see, it&#8217;s one thing to have a swipe file of great ads&#8230; but it&#8217;s something else to be able to use it to create one winning ad after another&#8230; almost at will.<\/p>\n<p>Only a small handful of copywriters really have this &#8220;knack&#8221; down &#8212; and John is one of them.<\/p>\n<p>In this 100% free interview you&#8217;ll learn the secret of how he &#8220;swipes&#8221; his way to writing ads that pull tens of millions of dollars in sales for his clients &#8212; and how you can easily do the same thing.<\/p>\n<p><strong>NOTE:  This interview is no longer available.<\/p>\n<p>However, you can access it in Appendix 1 of <a href=\"http:\/\/www.copywritinggrabbag.com\">The Copywriting Grab Bag<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real quickly: I just uploaded an audio interview I did with million-dollar copywriter John Anghelache about swipe files. If you don&#8217;t know John, he&#8217;s easily one of the best copywriters around. And one of the things that makes him one of the best in the game is not how big his swipe file is&#8230; but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}