Got a lot of feedback from Tuesday’s email.<\/p>\n
Remember that?<\/p>\n
The one about socialmediapaths?<\/p>\n
And it’s good to know I’m not the only one who sees how idiotic it is to track your online success by how many FaceBook “likes” or Twitter followers or blog commenters you have.<\/p>\n
Know what that kind of thinking reminds me of?<\/p>\n
The 1990’s and early 2000’s.<\/p>\n
Back then people would ignore sales and instead drone on and on about website “hits.”<\/p>\n
Those were the days, weren’t day?<\/p>\n
Gary Halbert had a good bit for that:<\/p>\n
“HITS = how idiots track success”<\/strong><\/p><\/blockquote>\n
(Gotta love that one…)<\/p>\n
And so it is with people tracking their success with things like\u00a0FaceBook “likes” or whatever.<\/p>\n
Actually, now that I think about it…<\/p>\n
Maybe those things aren’t all useless.<\/p>\n
After all:<\/p>\n
I hear a million FaceBook “likes” and a token will still get you on\u00a0the subway.<\/p>\n
Anyway, that’s it for today.<\/p>\n
Gotta get running along.<\/p>\n
The April “Email Players” goes to print Monday.<\/p>\n
To subscribe, go to:<\/p>\n