Check out this comment:<\/p>\n
“Ben I’m new to copywriting and emails and really enjoy your material. But why don’t you ever talk about NLP (neural linguistic programming)??? I’ve started studying it and I can see how it would make copy so much better!”<\/strong><\/p><\/blockquote>\n
Ah yes.<\/p>\n
The newbies love the sexy stuff, don’t they?<\/p>\n
Like NLP.<\/p>\n
The so-called “dark arts” of copywriting.<\/p>\n
Hypnosis.<\/p>\n
Anything with a goo-roo name attached to it…<\/p>\n
Hey, I’m not knocking any of the above.<\/p>\n
I just find it amusing, that’s all.<\/p>\n
Why?<\/p>\n
Because it’s funny how, when I see copy and emails and sales letters done by people obsessed with all the ninja stuff (and can’t be bothered to learn the fundamentals<\/em>) they are always struggling.<\/p>\n
Always hopping from one new thing to the next.<\/p>\n
And always trying to trick & manipulate.<\/p>\n
It’s kind of a pity, too.<\/p>\n
I mean, why not just learn how to sell?<\/p>\n
Why not learn how to put attractive offers in front of receptive leads (who already want what you sell) in a way they enjoy hearing about?<\/p>\n
Why screw around?<\/p>\n
It’s so much easier that way.<\/p>\n
And, so much more profitable, too.<\/p>\n
It’s also what I focus on in “Email Players”.<\/p>\n
Subscription info at:<\/p>\n