{"id":5610,"date":"2013-11-14T06:00:16","date_gmt":"2013-11-14T14:00:16","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=5610"},"modified":"2013-11-14T06:00:16","modified_gmt":"2013-11-14T14:00:16","slug":"dan-kennedy-fanboys","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/dan-kennedy-fanboys\/","title":{"rendered":"Dan Kennedy Fanboys"},"content":{"rendered":"<p>First, let me say one thing&#8230;<\/p>\n<p>I&#8217;m a BIG Dan Kennedy fan.<\/p>\n<p>I have read most of his books, really enjoy his teachings (and have profited immensely from them), and even think his print newsletter is <em>almost<\/em> as good as the &#8220;Email Players&#8221; &#8212; <strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong> &#8212; newsletter.<\/p>\n<p>(But really, what is&#8230;?)<\/p>\n<p>He&#8217;s one of the great marketing minds of our time.<\/p>\n<p>And his teachings changed my life.<\/p>\n<p>So yes, I am a Dan Kennedy fan.<\/p>\n<p>But, what I&#8217;m NOT is a Dan Kennedy &#8220;fanboy.&#8221;<\/p>\n<p>Dan Kennedy fanboys simply don&#8217;t think.<\/p>\n<p>All they do is quote:<\/p>\n<p>&#8220;Dan Kennedy says&#8230;&#8221;<\/p>\n<p><strong>(Like Brainy Smurf always saying, &#8220;Papa Smurf always says&#8230;&#8221;)<\/strong><\/p>\n<p>And they just quote, quote, quote, without context.<\/p>\n<p>For example:<\/p>\n<p>A little while back, a Dan Kennedy fanboy tried busting my ballz (unsolicited advice, he didn&#8217;t even think it wise to ask questions first) about not offering a guarantee, even though doing so has increased my profits.<\/p>\n<p>Another example:<\/p>\n<p>One DK fanboy nagged me about not using testimonials.<\/p>\n<p>Again, it was unsolicited advice.<\/p>\n<p>(They LOVE giving unsolicited advice.)<\/p>\n<p>And if he&#8217;d bothered asking, he&#8217;d have known the ad he had heartburn about performed better without testimonials.<\/p>\n<p>(Remember, assuming makes an ass out of you, not me&#8230;)<\/p>\n<p>Look.<\/p>\n<p>I don&#8217;t know if this is ALWAYS the case with ALL of them.<\/p>\n<p>But the ones I&#8217;ve dealt with only know how to parrot.<\/p>\n<p>So while they can quote Dan Kennedy chapter by chapter and verse by verse, they rarely think an original thought for themselves.<\/p>\n<p>It&#8217;s always:<\/p>\n<p>&#8220;Dan Kennedy says&#8230;&#8221;<\/p>\n<p>To which I retort:<\/p>\n<p>Wtf cares what Dan Kennedy says.<\/p>\n<p>What do your own results say?<\/p>\n<p>If doing something contrary to what Dan Kennedy teaches makes you more $$ are you going to stop doing it?<\/p>\n<p>That&#8217;d be nutzo.<\/p>\n<p>Which brings me to the best part:<\/p>\n<p>Dan Kennedy is the FIRST person to tell you all marketing &#8220;dogma&#8221; is bad, and not to blindly believe it.<\/p>\n<p>His stuff included.<\/p>\n<p>I guess, they must skip over that part&#8230;<\/p>\n<p>Anyway.<\/p>\n<p>Gotta love them Dan Kennedy fanboys.<\/p>\n<p>Never a dull moment.<\/p>\n<p>Until next time&#8230;<\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, let me say one thing&#8230; I&#8217;m a BIG Dan Kennedy fan. I have read most of his books, really enjoy his teachings (and have profited immensely from them), and even think his print newsletter is almost as good as the &#8220;Email Players&#8221; &#8212; www.EmailPlayers.com &#8212; newsletter. (But really, what is&#8230;?) He&#8217;s one of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-5610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=5610"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5610\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=5610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=5610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=5610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}