I likes me a good challenge.<\/p>\n
And so, once in a while when someone asks me “Ben, can I sell such-and-such a product with email?” and it really IS a hardcore commodity, well, I consider that a challenge.<\/p>\n
Take this guy who sells… socks.<\/strong><\/p>\n Yes, socks.<\/p>\n And he wanted to know if the Settle way of writing emails would work for him in his business.<\/p>\n A very good question.<\/p>\n How DO you sell socks by email?<\/p>\n CAN you sell socks by email?<\/p>\n Would you even WANT to sell socks by email?<\/p>\n Of course you can, babycakes.<\/p>\n One way is to… niche it.<\/p>\n For example:<\/p>\n You could start a list for runners. And in each email you’d tie your super socks in as a great way for runners to get the benefits they are looking for (whatever those benefits are).<\/p>\n You could do the same with tennis players.<\/p>\n Basketball players.<\/p>\n Baseball players.<\/p>\n Golfers.<\/p>\n Lumberjacks.<\/p>\n Skiers.<\/p>\n Fishermen.<\/p>\n Security guards.<\/p>\n Waiters.<\/p>\n Almost anyone.<\/p>\n Don’t they all wear socks?<\/p>\n Isn’t their ability to stand, move, or run on their FEET a big part of those jobs? Are there not socks that would be better for some of these people than others — either by thickness, moisture absorption, weight, length, comfort, softness, etc?<\/p>\n Just do your homework.<\/p>\n Talk to people in the niches you want to target.<\/p>\n And then find what socks you sell that would help them perform better (or better protect their feet from fungus, injury, cramping, whatever) and work those in to your emails.<\/p>\n So that’s my take on it.<\/p>\n Most anything can be sold via email.<\/p>\n Just takes a bit of strategy.<\/p>\n When you’re ready to start, check out:<\/p>\n