No time for dawdling today.<\/p>\n
Yesterday I said:<\/p>\n
“You’ll make more of the green stuff batting out a ‘C’ level email 5-7 days per week, than you will spending hours writing and testing one ‘A’ level email 1 day per week.”<\/strong><\/p><\/blockquote>\n
And I said I’d explain why today.<\/p>\n
Since it’s baseball time…<\/p>\n
Last week I was watching the White Sox game and saw a perfect example of how even so-called “loser” emails (i.e. emails that brought you little or no sales on a given day) can still make you mucho smackola. In this case, there was a man on second base who had gotten there on a double. The next batter hit a slow grounder to the second baseman, who threw out the batter, but the guy on 2nd had advanced to third. Then, the next batter flied out, but it was deep enough where the man on 3rd could score a run.<\/p>\n
And that, my friend, is how email works.<\/p>\n
The man scored due to two outs by two other batters.<\/p>\n
Those were not base hits, but they served the purpose of advancing the runner to home for a score.<\/p>\n
In “email land” this happens all the time.<\/strong><\/p>\n
Someone sees your email from last Tuesday.<\/p>\n
Is “sold” on your product.<\/p>\n
But due to any number of factors (money, time, computer problems, whatever) they could not buy that day. But the proceeding emails keep “advancing” the sale (like a runner) each day, until they eventually buy.<\/p>\n
And, often, they buy on a day when you didn’t get lots of sales.<\/p>\n
(Yes, even from a weak email.)<\/p>\n
I hear this probably once per week now.<\/p>\n
Someone says:<\/p>\n
“Ben I want to buy today, but can’t, but I’m going to!”<\/em><\/p>\n
And, lo and behold, a few days (or even a few weeks) later they do buy, and they will sometimes even THANK me for reminding them each day.<\/p>\n
Moral of the story?<\/p>\n
Quit screwing around.<\/p>\n
Get those emails out.<\/p>\n
And start playing the email game.<\/p>\n
Every day you don’t you’re losing sales.<\/p>\n
To learn my system for emails, go to:<\/p>\n