So I saw The Avengers Tuesday.<\/p>\n
What an awesome ride!<\/p>\n
The last 4 years of Marvel movies all built up to this movie and it completely exceeded my expectations in every way. (Yes, I’ll be dipping into that well again soon — not just because I enjoyed the movie, but because, to paraphrase the late, GREAT copywriting jeenius Gene Schwartz: Go see all the most popular movies 2-3 times, since there’s something in there resonating with people, and you should let it influence your ads…)<\/p>\n
Anyway, back to the movie.<\/p>\n
There are lots of great moments in it.<\/p>\n
Probably my favorite is when Loki is talking to Tony Stark.<\/p>\n
(i.e. Ironman)<\/p>\n
Loki tells Tony, “I have an army.”<\/p>\n
Stark flippantly replies, “We have a HULK.”<\/p>\n
And, as anyone who has seen the movie knows, the Hulk pretty much steals the show as he beeotch-slaps alien space ships mid air (literally), squashes aliens with his bare hands and gives one of the best bad guy beat-downs you’ll ever see.<\/p>\n
Yes, Loki had an army.<\/p>\n
But the Avengers had a HULK.<\/p>\n
And that one Hulk allowed them to compete (and ultimately win against) that entire army.<\/p>\n
So what’s this got to do with your marketing?<\/p>\n
Well, I’m biased, of course.<\/p>\n
But in my way of thinking, email is your HULK.<\/strong><\/p>\n It’s that ace in the hole tool that lets you compete even in markets overheated with competition and an army of wannabes always trying to steal your thunder.<\/p>\n Hey, this ain’t no joke, babycakes.<\/p>\n Think about it:<\/p>\n It’s easy to get discouraged when you see goo-roos pounding their chests and patting each other on the ass for a job well done while doing their JV’s with other goo-roos and hyping up their affiliate “feeding frenzies.”<\/p>\n It’s hard for most to compete against that.<\/p>\n To compete against that ARMY.<\/p>\n But, not if you have a Hulk.<\/p>\n Not if you have email.<\/p>\n And, not if you use it correctly.<\/p>\n Enter “Email Players”:<\/p>\n Each issue is packed with ways to use the lowly, “retro” email to as much as double (or more) your sales.<\/p>\n Even if you have a small list.<\/p>\n Even if you’re surrounded by lots of competition.<\/p>\n And, even if you are brand new.<\/p>\n Here’s where to subscribe:<\/p>\n