My favorite scene from the movie “Major League”:<\/p>\n
RICK VAUGHN: What’s that shit on your chest?<\/strong><\/p>\n
EDDIE HARRIS: Crisco? Bardol? Vagisil. Any one of them will give you another 2 to 3 inches drop on your curve ball. Of course if the umps are watching me real close I’ll rub a little jalape\u00f1o up my nose, get it running, and if I need to load the ball up I just… wipe my nose.<\/strong><\/p><\/blockquote>\n
Ha.<\/p>\n
He was talking about (of course) baseball.<\/p>\n
And gumming up the ball with various substances to manipulate the baseball to curve and drop better (all totally illegal in baseball).<\/p>\n
We got a bit of that online these days, too.<\/p>\n
I won’t say “illegal” necessarily.<\/p>\n
(Although some of the stuff out there is.)<\/p>\n
But there’s no shortage of goo-roo fanboys bragging about “tricking” people into buying whether or not it’ll be good for the customer.<\/p>\n
The result?<\/p>\n
Tons of refunds.<\/p>\n
Armies of pissed off customers.<\/p>\n
And a pile of chargebacks.<\/p>\n
(Too many of those and you’re scroowed, chief).<\/p>\n
And here’s the amusing part:<\/strong><\/p>\n
If these dudes would stop obsessing over manipulative tips & tricks, and instead focus on solid sales & marketing fundamentals, they’d make more sales, have tons of raving customers, and sleep like babies at night, instead of always being on the run.<\/p>\n
So, so simple.<\/p>\n
Maybe that’s why it’s not “cool.”<\/p>\n
Whatever.<\/p>\n
In my opinion making sales & happy customers is cool.<\/p>\n
And when you sell the way I teach, you’re Fonzy.<\/p>\n
Yes, I teach SOME tips & tricks.<\/p>\n
(All harmless.)<\/p>\n
But mostly, I’m a fundamentals kinda guy.<\/p>\n
And when it comes to sales letters, this is probably why I’ve never really lost a head-to-head split test I am aware of. In fact, I have some ads that have been running (unchanged) for years — since 2007 and earlier (and in extremely competitive markets).<\/p>\n
What’s the “big secret”?<\/strong><\/p>\n
I just follow the system I’ve developed over time.<\/p>\n
The same material found in my Crypto Copywriting Secrets book.<\/p>\n
It’s waiting for you on Amazon right now.<\/p>\n
Grab your copywriting lovin’ here:<\/p>\n
(For less than $3.00…)<\/p>\n