{"id":5909,"date":"2012-06-11T06:00:44","date_gmt":"2012-06-11T13:00:44","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=5909"},"modified":"2012-06-11T06:00:44","modified_gmt":"2012-06-11T13:00:44","slug":"my-shameful-love-affair","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/my-shameful-love-affair\/","title":{"rendered":"My Shameful Love Affair"},"content":{"rendered":"<p>Usually, I qualify claims I make about my email methodology with (1) you need a list &#8212; not a BIG list, but a list, you&#8217;re actively adding names to, and (2) steady traffic coming in.<\/p>\n<p>It is, after all, the responsible way to advertise.<\/p>\n<p>But, it&#8217;s not exactly true.<\/p>\n<p>Case in point:<\/p>\n<p>My Australian friend Kyle Tully started using email the way I teach.<\/p>\n<p>His results?<\/p>\n<p>Starting from scratch (and only 1 person on his list) he sent 23 emails over 35 days. Said his average writing time was 20 minutes. And his overall sales for those 35 days were&#8230;<\/p>\n<p>(Drum roll&#8230;)<\/p>\n<p>A phat $3,988.<\/p>\n<p>Nearly $4k!<\/p>\n<p>&#8220;Working&#8221; just 20 minutes per day.<\/p>\n<p>And starting with no list to speak of.<\/p>\n<p>(He said the last email went to just 93 people.)<\/p>\n<p>More:<\/p>\n<p>He also said he has done NOTHING to build the list other than put an optin on his blog. And he&#8217;s not doing anything to actively drive traffic to the blog either.<\/p>\n<p><strong>But you know what the BEST part is?<\/strong><\/p>\n<p>The part nobody ever thinks of?<\/p>\n<p>I&#8217;ll let Kyle tell you in his own words:<\/p>\n<p>&#8220;And I&#8217;m getting LOTS of personal replies and positive feedback. Goodwill is hard to put a $$$ figure on but is certainly building.&#8221;<\/p>\n<p>What???<\/p>\n<p>You mean mailing more often doesn&#8217;t just generate hate mail?<\/p>\n<p>People aren&#8217;t BOTHERED?<\/p>\n<p>They actually LIKE it?<\/p>\n<p>Yep.<\/p>\n<p>Yep.<\/p>\n<p>And&#8230; yep.<\/p>\n<p>That&#8217;s the difference between how I teach email and all the wannabes (and there are an ever growing number of Ben Settle wannabes starting to teach email &#8220;suddenly&#8221; &#8212; it&#8217;s amusing, since every single one of them is doing it wrong).<\/p>\n<p>My stuff is fun.<\/p>\n<p>Not based on stealing or copying.<\/p>\n<p>And, shows you how to be a man about it &#8212; not a ball-less little copycat who has to swipe &amp; copy from other emails like a kid clinging to his &#8220;banky&#8221;.<\/p>\n<p>I&#8217;m going to write more about this tomorrow.<\/p>\n<p>(The dangers of copying.)<\/p>\n<p>But for now&#8230;<\/p>\n<p>There&#8217;s only one way to learn my system:<\/p>\n<p>Subscribe to the &#8220;Email Players&#8221; newsletter.<\/p>\n<p>It ain&#8217;t cheap.<\/p>\n<p>But you get what you pay for, chief.<\/p>\n<p>Go here:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.EmailPlayers.com\" target=\"_blank\" rel=\"noopener\">www.EmailPlayers.com<\/a><\/strong><\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong> Kyle made roughly $173 per 20 minute email.<\/p>\n<p>Most people don&#8217;t make that in an 8 hour DAY working for the man. Maybe now you finally understand my hot, <em>steamy<\/em> love affair with email&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usually, I qualify claims I make about my email methodology with (1) you need a list &#8212; not a BIG list, but a list, you&#8217;re actively adding names to, and (2) steady traffic coming in. It is, after all, the responsible way to advertise. But, it&#8217;s not exactly true. Case in point: My Australian friend [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-5909","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=5909"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/5909\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=5909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=5909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=5909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}