{"id":60,"date":"2007-08-18T01:07:30","date_gmt":"2007-08-18T06:07:30","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=61"},"modified":"2007-08-18T01:07:30","modified_gmt":"2007-08-18T06:07:30","slug":"giving-you-some-swipe-file-lovin","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/","title":{"rendered":"Giving You Some Swipe File Lovin&#8217;"},"content":{"rendered":"<p>Just a quick &#8220;heads up&#8221;:<\/p>\n<p>I recently got a copy of the brilliant <strong>&#8220;Read This Or Die&#8221;<\/strong> ad &#8212; which some direct mail &#8220;insiders&#8221; consider one of the best ads ever written.<\/p>\n<p>I&#8217;m not surprised at all.<\/p>\n<p>This really is the kind of ad that makes you shake your head wondering how the heck  <strong><a href=\"http:\/\/worldnetdaily.com\/news\/archives.asp?AUTHOR_ID=255\" target=\"_blank\" rel=\"noopener\">Jim Rutz<\/a><\/strong> (the guy who wrote it) writes copy like this.<\/p>\n<p>Anyway, I just added it to my special <strong><a href=\"http:\/\/bensettle.com\/blog\/free-swipe-file\">swipe file<\/a><\/strong> report: <strong>&#8220;How To Instantly Build A Million-Dollar Swipe File&#8221;<\/strong>.<\/p>\n<p>Which you can download free (although you&#8217;ll have to opt-in) at:<\/p>\n<p align=\"center\"><strong><a href=\"http:\/\/bensettle.com\/blog\/free-swipe-file\" title=\"Free Swipe File Report\" target=\"_blank\" rel=\"noopener\">Free Swipe File Report<\/a><\/strong><\/p>\n<p>By the way&#8230; this ad was sent to me by a guy named Jack Booman.<\/p>\n<p>So special thanks to him for sharing this ad with me (and now you).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a quick &#8220;heads up&#8221;: I recently got a copy of the brilliant &#8220;Read This Or Die&#8221; ad &#8212; which some direct mail &#8220;insiders&#8221; consider one of the best ads ever written. I&#8217;m not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}