{"id":60,"date":"2007-08-18T01:07:30","date_gmt":"2007-08-18T06:07:30","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=61"},"modified":"2007-08-18T01:07:30","modified_gmt":"2007-08-18T06:07:30","slug":"giving-you-some-swipe-file-lovin","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/","title":{"rendered":"Giving You Some Swipe File Lovin&#8217;"},"content":{"rendered":"<p>Just a quick &#8220;heads up&#8221;:<\/p>\n<p>I recently got a copy of the brilliant <strong>&#8220;Read This Or Die&#8221;<\/strong> ad &#8212; which some direct mail &#8220;insiders&#8221; consider one of the best ads ever written.<\/p>\n<p>I&#8217;m not surprised at all.<\/p>\n<p>This really is the kind of ad that makes you shake your head wondering how the heck  <strong><a href=\"http:\/\/worldnetdaily.com\/news\/archives.asp?AUTHOR_ID=255\" target=\"_blank\" rel=\"noopener\">Jim Rutz<\/a><\/strong> (the guy who wrote it) writes copy like this.<\/p>\n<p>Anyway, I just added it to my special <strong><a href=\"http:\/\/bensettle.com\/blog\/free-swipe-file\">swipe file<\/a><\/strong> report: <strong>&#8220;How To Instantly Build A Million-Dollar Swipe File&#8221;<\/strong>.<\/p>\n<p>Which you can download free (although you&#8217;ll have to opt-in) at:<\/p>\n<p align=\"center\"><strong><a href=\"http:\/\/bensettle.com\/blog\/free-swipe-file\" title=\"Free Swipe File Report\" target=\"_blank\" rel=\"noopener\">Free Swipe File Report<\/a><\/strong><\/p>\n<p>By the way&#8230; this ad was sent to me by a guy named Jack Booman.<\/p>\n<p>So special thanks to him for sharing this ad with me (and now you).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a quick &#8220;heads up&#8221;: I recently got a copy of the brilliant &#8220;Read This Or Die&#8221; ad &#8212; which some direct mail &#8220;insiders&#8221; consider one of the best ads ever written. I&#8217;m not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Just a quick &quot;heads up&quot;: I recently got a copy of the brilliant &quot;Read This Or Die&quot; ad -- which some direct mail &quot;insiders&quot; consider one of the best ads ever written. I&#039;m not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ben Settle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ben Settle -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Giving You Some Swipe File Lovin\u2019 - Ben Settle\" \/>\n\t\t<meta property=\"og:description\" content=\"Just a quick &quot;heads up&quot;: I recently got a copy of the brilliant &quot;Read This Or Die&quot; ad -- which some direct mail &quot;insiders&quot; consider one of the best ads ever written. I&#039;m not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2007-08-18T06:07:30+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2007-08-18T06:07:30+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Giving You Some Swipe File Lovin\u2019 - Ben Settle\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Just a quick &quot;heads up&quot;: I recently got a copy of the brilliant &quot;Read This Or Die&quot; ad -- which some direct mail &quot;insiders&quot; consider one of the best ads ever written. I&#039;m not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#blogposting\",\"name\":\"Giving You Some Swipe File Lovin\\u2019 - Ben Settle\",\"headline\":\"Giving You Some Swipe File Lovin&#8217;\",\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"},\"datePublished\":\"2007-08-18T01:07:30+00:00\",\"dateModified\":\"2007-08-18T01:07:30+00:00\",\"inLanguage\":\"en-US\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#webpage\"},\"articleSection\":\"Copywriting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"position\":2,\"name\":\"Copywriting\",\"item\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#listItem\",\"name\":\"Giving You Some Swipe File Lovin&#8217;\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#listItem\",\"position\":3,\"name\":\"Giving You Some Swipe File Lovin&#8217;\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/category\\\/copywriting-and-sales-letters\\\/#listItem\",\"name\":\"Copywriting\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\",\"name\":\"Ben Settle\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/\",\"name\":\"Ben Settle\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Ben Settle\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#webpage\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/\",\"name\":\"Giving You Some Swipe File Lovin\\u2019 - Ben Settle\",\"description\":\"Just a quick \\\"heads up\\\": I recently got a copy of the brilliant \\\"Read This Or Die\\\" ad -- which some direct mail \\\"insiders\\\" consider one of the best ads ever written. I'm not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/giving-you-some-swipe-file-lovin\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/author\\\/ben-settle\\\/#author\"},\"datePublished\":\"2007-08-18T01:07:30+00:00\",\"dateModified\":\"2007-08-18T01:07:30+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/\",\"name\":\"Ben Settle\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bensettle.com\\\/blog\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Giving You Some Swipe File Lovin\u2019 - Ben Settle","description":"Just a quick \"heads up\": I recently got a copy of the brilliant \"Read This Or Die\" ad -- which some direct mail \"insiders\" consider one of the best ads ever written. I'm not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim","canonical_url":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#blogposting","name":"Giving You Some Swipe File Lovin\u2019 - Ben Settle","headline":"Giving You Some Swipe File Lovin&#8217;","author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"},"datePublished":"2007-08-18T01:07:30+00:00","dateModified":"2007-08-18T01:07:30+00:00","inLanguage":"en-US","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#webpage"},"isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#webpage"},"articleSection":"Copywriting"},{"@type":"BreadcrumbList","@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","position":1,"name":"Home","item":"https:\/\/bensettle.com\/blog","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","position":2,"name":"Copywriting","item":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#listItem","name":"Giving You Some Swipe File Lovin&#8217;"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#listItem","position":3,"name":"Giving You Some Swipe File Lovin&#8217;","previousItem":{"@type":"ListItem","@id":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/#listItem","name":"Copywriting"}}]},{"@type":"Organization","@id":"https:\/\/bensettle.com\/blog\/#organization","name":"Ben Settle","url":"https:\/\/bensettle.com\/blog\/"},{"@type":"Person","@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author","url":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/","name":"Ben Settle","image":{"@type":"ImageObject","@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/5b41e5a7b56ff3ef2863efb96b60feb917a13ead5504ea75e8cd43c818d75f7a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ben Settle"}},{"@type":"WebPage","@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#webpage","url":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/","name":"Giving You Some Swipe File Lovin\u2019 - Ben Settle","description":"Just a quick \"heads up\": I recently got a copy of the brilliant \"Read This Or Die\" ad -- which some direct mail \"insiders\" consider one of the best ads ever written. I'm not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bensettle.com\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/#breadcrumblist"},"author":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"creator":{"@id":"https:\/\/bensettle.com\/blog\/author\/ben-settle\/#author"},"datePublished":"2007-08-18T01:07:30+00:00","dateModified":"2007-08-18T01:07:30+00:00"},{"@type":"WebSite","@id":"https:\/\/bensettle.com\/blog\/#website","url":"https:\/\/bensettle.com\/blog\/","name":"Ben Settle","inLanguage":"en-US","publisher":{"@id":"https:\/\/bensettle.com\/blog\/#organization"}}]},"og:locale":"en_US","og:site_name":"Ben Settle -","og:type":"article","og:title":"Giving You Some Swipe File Lovin\u2019 - Ben Settle","og:description":"Just a quick &quot;heads up&quot;: I recently got a copy of the brilliant &quot;Read This Or Die&quot; ad -- which some direct mail &quot;insiders&quot; consider one of the best ads ever written. I'm not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim","og:url":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/","article:published_time":"2007-08-18T06:07:30+00:00","article:modified_time":"2007-08-18T06:07:30+00:00","twitter:card":"summary_large_image","twitter:title":"Giving You Some Swipe File Lovin\u2019 - Ben Settle","twitter:description":"Just a quick &quot;heads up&quot;: I recently got a copy of the brilliant &quot;Read This Or Die&quot; ad -- which some direct mail &quot;insiders&quot; consider one of the best ads ever written. I'm not surprised at all. This really is the kind of ad that makes you shake your head wondering how the heck Jim"},"aioseo_meta_data":{"post_id":"60","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-09-10 11:28:17","updated":"2025-06-24 20:52:27","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/\" title=\"Copywriting\">Copywriting<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tGiving You Some Swipe File Lovin\u2019\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bensettle.com\/blog"},{"label":"Copywriting","link":"https:\/\/bensettle.com\/blog\/category\/copywriting-and-sales-letters\/"},{"label":"Giving You Some Swipe File Lovin&#8217;","link":"https:\/\/bensettle.com\/blog\/giving-you-some-swipe-file-lovin\/"}],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}