What?<\/p>\n
You can’t get enough Jim Yaghi?<\/p>\n
You want MORE Jim Yaghi?<\/p>\n
But you still have SPURNED my advice to get your bootykis on Jim Yaghi’s email list?<\/p>\n
Sigh.<\/p>\n
You sure are stubborn.<\/p>\n
So here’s yet another email Jim wrote (that I am reprinting with his permission) about another cool way to ramp up ye olde response. Something nary a goo-roo really understands, thus you don’t see them trying to teach it or pretend like they invented it.<\/p>\n
(Goo-roos are funny like that…)<\/p>\n
Ready?<\/p>\n
OK Jim, hit it…<\/p>\n
Why SWIPED Copy Fails<\/p>\n
Haha this is hilarious!<\/p>\n
Was doing, some err…”TV show swiping” online, when I saw two landing page pop-unders for two different BIG Gooroo clients of ours.<\/p>\n
Normally, I just shut those annoying windows before they even load, because they’re noisy and irritating. But since they belonged to my clients, I gave them a second look.<\/p>\n
The first, was an autoplaying video which brought me to tears.<\/p>\n
The second had a REALLY familiar headline pattern.<\/p>\n
Turns out, the headline itself was a near-exact swipe of one I developed for my Email Expert friend Ben Settle.<\/p>\n
Now, Ben is an incredible copywriter; one of the best and highest-paid in the industry. He wrote the sales letter for my PPC Domination course, which set an industry sales record in its launch week.<\/p>\n
But I’m the God of Traffic and landing pages are MY area of expertise.<\/p>\n
Several months ago, I shared with him a landing page technique that I discovered works EXTREMELY well on cold-traffic.<\/p>\n
Since he was launching his Email Players newsletter at the time, he asked my help to brainstorm a headline that uses my technique.<\/p>\n
We called it Time Continuum Landing Pages…<\/p>\n
Because of the way it works.<\/p>\n
Essentially, the theory I based it on is to do with linguistic tense. My MSc and PhD topics were both on computational linguistics – knowledge from which I borrow heavily.<\/p>\n
The theory:<\/p>\n
Things that occurred in the past are EXPIRED and no longer valid. (i.e., false). And things that are to happen in the future, e.g., conditional statements, “you’re about to”-type statements, are unproven and hard to believe (also false).<\/p>\n
But things that are in the present, are currently happening and cannot be disputed (i.e., true!).<\/p>\n
There’s a lot more to it – and even Ben had difficulty doing it alone…but that is the gist of it.<\/p>\n
So the landing page copy we came up with was:<\/p>\n
“Simple Email Tips Putting Money In Bank Accounts RIGHT NOW…<\/p>\n
“Top email specialist is divulging 24 proven ways to get people reading and buying EVERY TIME you send them email…Use the form below to open it now…”<\/p>\n
Although Ben and I both agree that split-testing is a waste of time, Ben tested this headline for MONTHS against everything he could think of, and it ALWAYS out-pulled his new headlines.<\/p>\n
ONLY for cold-traffic though. We had differing theories as to why, but in the end we agreed that Time Continuum is an amazing conversion strategy for cold traffic.<\/p>\n
Why I’m laughing now is that the Gooroo Client who swiped the headline pattern had NO CLUE as to why it was working so effectively.<\/p>\n
And although they probably increased conversions a little bit, they missed the theory that makes this technique effective.<\/p>\n
Their swipe-modified headline still had “promises of future” (false) and didactic instantaneity (i.e., the button said “get instant access” instead of making a person FEEL immediacy as we do with ours).<\/p>\n
This, I think, is a PERFECT example of what Gooroo Fanboys do to stay just Fanboys instead of business owners.<\/p>\n
They swipe and copy away without understanding the intricacies of why things work and when.<\/p>\n
Then they wonder why they don’t have the same results as the originator.<\/p>\n
Look, if you want to get high converting copy, you have to become so intimate with the field of marketing, that you are a PHILOSOPHER.<\/p>\n
In Academia, the highest degree of specialty you can get at university is called a Doctor of Philosophy (PhD)…and you can get it in ANY field: computer science, business, linguistics, psychology, medicine…anything.<\/p>\n
Because any TRUE expert must be a PHILOSOPHER in their field.<\/p>\n
And if you don’t have years to master copywriting, traffic, and all the other components of marketing…well you’re not going to have very good luck in online business.<\/p><\/blockquote>\n
How’s that for a mind churner?<\/p>\n
See why I insist you get on his list?<\/p>\n
And, why I insist you do it TODAY (in the present)?<\/p>\n
Here’s where to go:<\/p>\n